Boutique scale State of the Internet is a small IT services and consulting firm with a focused niche around internet connectivity, cybersecurity trends, and data visualizations. This suggests a sales approach that emphasizes high-touch, specialized advisory services and custom research offerings to clients seeking deep, contextual insights.

Niche data play The company curates and provides access to connectivity and security metrics, including Akamai's State of the Internet reports. Opportunities exist to upsell advanced data analytics, dashboards, and subscription access for enterprises needing ongoing visibility into internet performance, outages, and threat landscapes.

Financial footprint With annual revenue in the low single-digit millions and a lean employee base, there is potential for scalable, modular services and outcome-based pricing. Partners and pilots with larger firms could act as force multipliers to drive multi-quarter engagements.

Strategic partnerships Positioning around cyber threat intelligence, connectivity trends, and visualization capabilities creates potential to collaborate with mid-market enterprises, MSPs, and digital service providers seeking trusted research-backed insights and client-ready dashboards.

Competitive context Operating in a space with large incumbents and data-heavy players, there is an opportunity to differentiate with rapid delivery, customizable reports, and white-labeled research products that complement bigger firms like Similarweb, Statista, and Gartner for targeted verticals.