Insights

Rising Activewear STAX is an Australian activewear brand with rapid growth from a grassroots label to a competitor of international heavyweights. Opportunity: target partnerships or wholesale collaborations with larger retailers and fitness platforms seeking premium activewear supply and regional expansion.

Mid-market Scale Reported revenue range is between one and ten million USD, with historical 2022 revenue around USD 21 million and a valuation of around USD 36 million. Opportunity: position as a scalable onboarding partner for distributors or private-label collaborations that can leverage their growing brand equity without requiring massive enterprise commitments.

Tech-Driven Tech stack includes AWS, Cloudflare, Vue.js, and modern web performance optimizations like HTTP/3 and Priority Hints. Opportunity: propose integrations or managed services to optimize e-commerce performance, security, and internationalized checkout experiences for partners or retailers.

Market Position Competitively positioned against global brands in activewear, with recent press noting competitor status to major players like Lululemon and Nike. Opportunity: pursue co-branding, exclusive drops, or regional distribution deals leveraging STAX’s growing brand credibility in Australia and potentially adjacent markets.

Growth Enablement Historical news indicates a trajectory from local label to broader recognition; combined with a lean employee base (51-200). Opportunity: present scalable sales and fulfillment solutions, including channel partnerships, drop-ship programs, or white-label opportunities to accelerate velocity without significant overhead.

Similar companies to STAX.

STAX. Tech Stack

STAX. uses 8 technology products and services including Amazon Web Services, WordPress, Segment, and more. Explore STAX.'s tech stack below.

STAX.'s Email Address Formats

STAX. uses at least 3 email formats:
STAX. Email FormatsExamplePercentage
First.Last@stax.com.auJohn.Doe@stax.com.au
76%
First@stax.com.auJohn@stax.com.au
19%
Last@stax.com.auDoe@stax.com.au
5%

Frequently Asked Questions

What is STAX.'s official website and social media links?

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STAX.'s official website is stax.com.au and has social profiles on LinkedIn.

How much revenue does STAX. generate?

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As of August 2026, STAX.'s annual revenue is estimated to be $1M - $10M.

What is STAX.'s SIC code and NAICS code?

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STAX.'s SIC code is 5812 - Eating Places and NAICS code is 448 - Clothing and Clothing Accessories Stores.

How many employees does STAX. have currently?

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As of August 2026, STAX. has approximately 67 employees across 5 continents, including Oceania, North America and Africa. Key team members include Head Of Product: G. B., Founder & Creative Director: D. R. and Co-Owner And Director Of Pr: M. R. Explore STAX.'s employee directory with LeadIQ.

What industry does STAX. belong to?

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STAX. operates in the Retail Apparel and Fashion industry.

What technology does STAX. use?

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STAX.'s tech stack includes Amazon Web Services, WordPress, Segment, Mailgun, Microsoft 365, HubSpot, Klaviyo and Apple Pay.

What is STAX.'s email format?

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STAX.'s email format typically follows the pattern of First.Last@stax.com.au. Find more STAX. email formats with LeadIQ.

When was STAX. founded?

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STAX. was founded in 2015.
STAX. logo

STAX.

Retail Apparel and FashionNew South Wales, Australia51-200 Employees

STAX is an Australian apparel brand based in Sydney, New South Wales, focused on activewear. The company positions itself as the first in Australia to offer activewear sizing from xxs to 4xl (equivalent to size 4 to 24 in Australian sizing), emphasizing inclusivity and body-positive messaging. Its target market comprises consumers seeking athletic apparel that accommodates a wide range of body sizes, with a clear focus on serving customers who want functional, comfortable activewear across the size spectrum. Operating within the retail apparel and fashion industry, STAX differentiates itself by aligning product size availability with a broad customer base while maintaining a commitment to its stated brand values. The business operates from Sydney and employs a workforce described as mid-sized, reflecting its regional footprint and market focus on the Australian activewear segment.

Section iconCompany Overview

SIC Code
5812 - Eating Places
NAICS Code
448 - Clothing and Clothing Accessories Stores
Founded
2015
Employees
51-200

Section iconFunding & Financials

  • $1M - $10M

    STAX.'s revenue is estimated to be in the range of $1M - $10M

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