STG - Sales Transformation Group Employee Directory

Business Consulting and ServicesTexas, United States11-50 Employees

STG – Sales Transformation Group is a Dallas-based professional services firm that focuses on sales transformation for trades businesses. Founded by Ryan Groth, the company offers a platform built around training, coaching, and consulting, with tools designed to support sales teams in the field and office. Its aim is to help trade companies develop high-performing, predictable, and resilient sales organizations, rather than operating on guesswork. The firm serves a range of commercial and residential trades businesses, from owner-operators to larger national operations.

Within the broader business consulting and services industry, STG positions itself as a partner for trades businesses seeking more predictable revenue and disciplined sales execution. Based in Dallas, Texas, the company operates with a lean staff and delivers an integrated approach that blends training, coaching, and consulting to strengthen sales capabilities across commercial and residential segments.

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