Sustainability Edge Stoov earned B Corp certification in 2024 and embeds sustainability into its product design, including a recycled felt collection in collaboration with i-did. This ESG positioning appeals to sustainability-minded retailers and corporate buyers and enables co-branded campaigns and sustainability-driven partnerships.

International Growth Stoov launched an online store in Australia in March 2024 and has a wholesale partnership with De Bijenkorf, with products available in Amsterdam, Eindhoven, Utrecht, Rotterdam and The Hague. This demonstrates readiness for omnichannel expansion across Europe and Oceania through retailers and department stores.

Growth Momentum Stoov was named among the FT 1000 Fastest Growing Companies in Europe for 2023, signaling a strong growth trajectory and market validation that can reassure partners and accelerate wholesale discussions.

Broad Use Cases With heated cushions, blankets, bottles and wearables designed for home, work from home, travel and outdoor use, Stoov offers a broad product set for retailers in home goods, wellness, travel, hospitality and office environments, enabling diverse wholesale opportunities.

Collaborative Innovation Stoov's in-house design capability and collaborations like Stoov x i-did demonstrate a willingness to develop limited editions and potential white-label partnerships with retailers seeking sustainable novelty and product differentiation.