Straight Arrow Products, Inc.

ManufacturingPennsylvania, United States51-200 Employees

Straight Arrow Products, Inc. is a manufacturing company based in Bethlehem, Pennsylvania, founded in 1970. It specializes in producing hair and skin care products for both equestrian and personal care markets, with a history of branding that began with Mane ‘n Tail, Hoofmaker, and Mineral Ice. The company emphasizes in-house production in the United States and maintains strict quality standards to support high performance across its product lines. Over time, its portfolio expanded to include additional equine brands such as Cowboy Magic and Exhibitor Labs, while Mane ‘n Tail has grown into a prominent name in personal care.

The business serves customers across North America and beyond, distributing its products through an extensive network that reaches tens of thousands of locations. Its products address consumer needs for effective grooming and care, leveraging cross-over appeal between horse-care formulations and personal use. In recent years, Straight Arrow has pursued growth through expanding its facilities and presence in the Forks Township area, reflecting ongoing capacity and market expansion outside its original location.

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