Strategy Analytics is now TechInsights

Market ResearchMassachusetts, United States11-50 Employees

TechInsights, formerly Strategy Analytics, operates in the market research industry, supporting organizations through the planning lifecycle with syndicated and customized consumer and market research solutions. Its capabilities span industry research advisory services, consumer insights, user experience design and innovation, and on-device mobile tracking, complemented by business-to-business consulting. With expertise across smart devices, connected cars, intelligent home, IoT, service providers, strategic components and media, it develops solutions aligned with planning needs.

Based in Needham, Massachusetts, the firm is small to midsize. A recent development involves a 2026 collaboration with McMaster University to advance research and development for next-generation semiconductors, involving TechInsights and Fibics Incorporated.

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