Customized Workwear STRAUSS specializes in customizing and branding workwear, utility wear, and protective equipment for companies. With a new CI Factory that uses advanced technologies like laser and robotics for customization, there is a significant sales opportunity to pitch tailored workwear solutions to corporate clients looking to enhance their brand image.

Sports Sponsorship Strategy As an official workwear partner of major sports events such as the UEFA European Football Championship and UEFA Europa League, STRAUSS has a unique opportunity to leverage its sports sponsorship strategy to attract sports-related businesses as potential clients. Aligning workwear needs with the world of sports can be a compelling sales pitch for industries connected to the sports sector.

Global Manufacturing Presence With manufacturing facilities in 28 countries worldwide, including a focus on Southeast Asia and a CI Factory in Bangladesh, STRAUSS has a strong global presence. This extensive manufacturing network can be positioned as a sales advantage to offer cost-effective and efficient workwear solutions to international companies looking for a reliable supplier with diversified production capabilities.

Climate Transition Plan STRAUSS's commitment to achieving net-zero emissions by 2050 through its climate transition plan presents a sales opportunity in targeting environmentally conscious customers. By highlighting sustainable practices and eco-friendly products, STRAUSS can appeal to organizations seeking to align their procurement processes with climate-friendly suppliers.

Board of Directors Expansion The appointment of new board members, such as Dan Geballe, who have a focus on creating positive social and environmental impact, showcases STRAUSS's dedication to corporate responsibility. Leveraging these additions to the board as a sales pitch can be effective in attracting ethically minded clients looking to partner with socially responsible suppliers.