Partnership momentum StreetMetrics has multiple recent partnerships with transit and outdoor media players (StreetLevel Media, Gateway Outdoor, Slidr) and a notable customer win with Ballyhoo Media, signaling growing demand for data-driven OOH measurement and potential cross-sell opportunities with partner networks.

Intelligence platform The launch of StreetMetrics Intelligence in 2025 indicates a strategic expansion to a next-generation platform aimed at faster planning, smarter selling, and uncovering high-value opportunities, creating upsell potential to existing clients and cross-sell to advertisers and media agencies.

Funding signal A Series A secured in April 2025 with a $2M raise and a pre-money valuation around $13.4M reinforces investor confidence and provides sales leverage to pursue larger deals with media owners, advertisers, and agencies seeking data-backed OOH ROI.

OOH ROI focus StreetMetrics positions itself as the bridge between physical and digital with a mission to prove ROI for media placed in the physical world, presenting a strong selling point to brands and agencies aiming to justify OOH spend with measurable outcomes.

Strategic verticals Active collaboration in transit and ferry/out-of-home contexts, plus potential expansion to eco-friendly mobility partnerships (Slidr), suggests targeting transportation-focused advertisers and ad networks as a primary growth corridor for new business development.