Innovative Platform Launch StreetMetrics recently launched the StreetMetrics Intelligence platform, a next-generation solution designed to enhance media planning, selling, and opportunity identification in the out-of-home advertising industry. This presents an opportunity to offer complementary analytics tools or strategic consulting services to maximize platform adoption.

Strong Client Partnerships The company has established key partnerships with industry players like StreetLevel Media, Gatewayoutdoor, and Kre8outdooradvertising, indicating a willingness to collaborate with media owners. Business development efforts could focus on expanding these relationships or offering tailored measurement solutions to similar transit and mobile billboard operators.

Recent Funding & Growth With a recent Series A funding of $2 million and a valuation of over $13 million, StreetMetrics is positioned for expansion and product enhancements. Funding partners may be interested in solutions that support scaling operations or provide deeper data insights to improve ROI for advertisers.

Market Focus & Trends The company’s focus on bridging physical and digital worlds aligns well with the growing demand for data-driven outdoor advertising insights. Opportunities exist to pitch advanced geospatial analytics, real-time measurement tools, or targeted audience analysis to brands seeking to optimize their out-of-home campaigns.

Sustainable & Eco-Friendly Connections Partnerships with eco-conscious transportation providers like Slidr suggest an interest in sustainable advertising channels. There is potential to develop or promote eco-friendly advertising solutions, such as environmentally conscious transit campaigns, appealing to brands with sustainability goals.