StrideUp Employee Directory
Financial ServicesEngland, United Kingdom11-50 Employees
StrideUp operates in the financial services sector with a focus on ethical home financing. Its core offering, the Home Purchase Plan, enables individuals to buy a home without engaging in interest-bearing borrowing, providing a halal alternative to a conventional mortgage. The product is designed to widen access to home ownership while respecting customers' faith and beliefs. The company is based in London, England, and positions itself as a fintech-driven alternative within the housing finance landscape. StrideUp targets prospective homeowners seeking financing options aligned with Islamic principles, addressing barriers posed by traditional debt-based lending. In May 2026, the company announced the launch of a platform through a collaboration with Connells Survey & Valuation and Cotality, signaling a step to broaden its platform capabilities.