Global Surplus Channel Leverage Sturm's position as a leading European military surplus wholesaler with a catalog of over two thousand items stocked in US warehouses to target B2B retailers, reenactment suppliers, and costume houses. Develop a wholesale program with tiered pricing, minimum order quantities, and co-branded marketing to accelerate channel sales. Highlight fast ship capabilities and diversified inventory to differentiate from competitors.

Tactical Brand Opportunity Explore procurement for police, tactical, and outdoor segments using Mil-Tec branding; pitch private security firms, outdoor retailers, and municipal agencies on bundle kits and re-supply contracts. Consider exclusive or limited-edition lines, customization options, and ongoing replenishment programs to secure recurring revenue.

Entertainment Market Access Capitalize on WWII historical costumes and film industry demand by partnering with production studios, costume houses, and rental houses; offer rental-ready inventory, bulk discounts, and quick-turn shipping. Create a dedicated entertainment sales channel with cataloging by era and item type to simplify procurement for film and theater projects.

Online Retail Partnerships Expand beyond existing partnerships by onboarding additional online retailers and marketplaces; propose an affiliate or drop-ship program, and provide stock updates or feeds to simplify listing management. Use current digital presence and CMS capabilities to support partner onboarding and quick catalog updates.

Event Driven Growth Utilize trade shows and outdoor events as primary lead-gen channels; replicate success from GON Outdoor Blast by planning targeted outreach, demos, and show-floor promotions; build a post-event follow-up playbook and CRM tracking to convert inquiries into wholesale orders. Consider sponsorships and speaking slots to raise brand visibility.