Strategic network Leverage Sumsion Business Law’s access to global and local talent through its professional network, including Dentons, to position cross-border and large-scale corporate matters as growth opportunities for clients and potential referral partners.

Affordable quality Highlight the firm’s positioning as providing top-quality legal services that are affordable and timely, presenting a value proposition to small- and mid-sized businesses seeking cost-effective legal support without sacrificing outcomes.

Provo foothold Emphasize the local, responsive Provo office as a differentiator for Utah-based businesses needing personalized service with a convenient, hands-on approach to transactions and disputes.

Tech enablement Note the tech stack including analytics and web tools (Hotjar, Google Search Console, DoubleClick Floodlight, MySQL, Microsoft 365) as a foundation for scalable client onboarding, service delivery, and data-driven marketing partnerships.

Growth potential With 11-50 employees and $1M-$10M revenue, identify opportunities to upsell compliance, contract management, and dispute resolution services to growing Utah businesses and to form alliances with mid-market firms seeking local collaboration.