Recent Acquisition Sun World International acquired Biogold Group, expanding their portfolio to include Citrus and subtropical varietals. This acquisition presents a unique opportunity to introduce new products to the market and attract a broader range of customers.

Global Marketing Campaigns Sun World launched successful global marketing campaigns for their branded grape varieties, AUTUMNCRISP and RUBY RUSH. Leveraging the success of these campaigns, there is a great potential to increase sales by promoting these popular products to a wider audience.

Promotion of Key Personnel Sun World promoted Pablo Ramirez and Petri van der Merwe to global licensing director roles. This elevation of key personnel signifies a focus on expanding licensing opportunities, which could lead to partnerships and increased sales globally.

Appointment of Executive VP Sun World appointed Andrew Simpson as Executive Vice President/Intellectual Property. This strategic move highlights a push towards enhancing intellectual property assets, paving the way for potential licensing agreements that could drive additional revenue streams.

Variety Breeding Expertise As one of the world's largest plant variety breeders, Sun World's rich history in genetics and breeding dating back to 1976 positions them as experts in developing premium produce varieties. Leveraging this expertise in creating high-quality fruits offers a competitive edge to capitalize on sales in the market.