Strategic acquisition Sundell & Associates has become absorbed under the Buyer's Edge Platform umbrella, with RPP and BEP taking care of existing and new clients. This signals a transition in relationships and potential alignment opportunities with BEP procurement networks and franchisor partners.

Franchise support Recent news highlights the development of Jeremiah’s Franchisee Advisory Council and Sundell’s role in distribution and logistics for Jeremiah’s, emphasizing opportunities to offer supply chain optimization, logistics services, and franchisee-franchisor relationship enhancements.

Cost optimization As a full-service supply chain management firm focused on savings opportunities, Sundell can be a bridge for enterprise-level buyers to access GPO networks, direct contracts, price audits, credits recovery, and conversion opportunities across restaurant and hospitality segments.

Tech-enabled efficiency Utilizing AWS, Google Cloud, WordPress and other tech stacks indicates readiness for scalable solutions; sales opportunities exist to offer data analytics, pricing intelligence, contract management, and security training to protect supplier relationships.

Financial visibility Revenue in the $1M–$10M range suggests mid-market potential with growth needs; identify parallel mid-market dining and hospitality operators in West Palm Beach and nationally who could benefit from BEP’s procurement capabilities and Sundell’s supply chain services during expansion or optimization cycles.