Market Presence Position Sunflower Group as a people powered brand activation agency within Advantage Solutions, the leading Experiential/Events and Promotion network in North America, highlighting opportunities to cross-sell integrated experiential services to Advantage’s existing client base.

Sustainable Outreach Leverage their experiential focus on product sampling, street teams, and social community building to pitch scalable, on-site activation campaigns for consumer brands seeking high-touch engagement and measurable reach.

Tech-Driven Utilize their tech stack including analytics and CMS tools to offer data-driven activation programs, test-and-learn campaigns, and post-event insights that demonstrate ROI and incremental lift to potential clients.

Mid-Market Focus Target brands and campaigns in the mid-market segment (comparable to revenue range and employee size) that require flexible, cost-effective experiential services with potential for repeat business and long-term partnerships.

Expansion Angles Propose multi-channel activation packages combining field teams, sampling, and digital community management to existing client ecosystems, while exploring geographic expansion opportunities enabled by Advantage Solutions’ North American footprint.