Sunnyside

Advertising ServicesCalifornia, United States11-50 Employees

Sunnyside is a mid-sized advertising services firm based in Costa Mesa, California, that focuses on profitability-driven marketing for lifestyle brands. Its Profit360 framework ties a brand's financial performance, creative strategy, and channel execution to deliver predictable, profitable growth for lifestyle, outdoor, and apparel brands with annual revenue in the $10–$100 million range. Clients such as Brixton, Municipal, Nixon, Beek, and Xcel Wetsuits have partnered with Sunnyside to align marketing and financial goals and pursue long-term performance. Founded by former brand operators and in-house marketers, Sunnyside is characterized by a high-touch approach that understands how brands operate. It treats marketing as a disciplined growth engine aimed at profitability rather than simply running ads.

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