Expanding Product Portfolio Sunrise Medical continuously enhances its offering with innovative mobility solutions, such as launching the lightweight Q50 R Carbon wheelchair and the next-generation Sterling S800 scooter, indicating opportunities to promote customized and advanced assistive devices to clients seeking cutting-edge mobility options.

Strategic Acquisitions The company's recent acquisition of Ride Designs and collaborations with tech firms like Scoozy demonstrate a strong focus on expanding its product capabilities and market reach, presenting opportunities to upsell integrated seating and outdoor mobility solutions to healthcare providers and distributors.

Global Market Presence Operating in 23 countries and distributing over 130,000 units through 18 proprietary brands, Sunrise Medical’s extensive international footprint offers prospects for developing tailored regional strategies and expanding distributor networks in both established and emerging markets.

Industry Recognition Winning the Red Dot Award for product design underscores Sunrise Medical’s commitment to innovation and quality, making the company's advanced and award-winning mobility devices attractive to health systems and facilities prioritizing top-tier equipment for their patients.

Strong Financial Base With revenues ranging from $100 million to over a billion dollars and recent private equity acquisition by Platinum Equity, Sunrise Medical presents a stable foundation and growth potential for targeted sales efforts in high-value assistive and mobility solutions, especially towards large healthcare organizations and private clinics.