E-commerce Platform Sunroom utilizes Shopify and multiple secure payment options like Amazon Pay and Venmo, indicating a strong online sales infrastructure that can be leveraged for expanding product offerings and loyalty programs.

Targeted Customer Base As a women’s boutique focused on independent designers with an optimistic brand image, Sunroom's customer base values unique, curated fashion. Opportunities exist to introduce complementary product lines or exclusive designer collaborations.

Potential Market Expansion Despite closing its physical Austin location, Sunroom's online presence remains active, presenting avenues to reach national and international markets through digital marketing and scalable e-commerce solutions.

Fashion & Lifestyle Trends Recent collaborations with brands like Brent Neale and Lola James Harper show Sunroom's interest in curated accessories and fragrances, suggesting potential for cross-category product bundles or seasonal collections.

Growth & Investment With revenue estimates between $1M and $10M and investments in exclusive designer launches, Sunroom is positioned for targeted growth which could be accelerated through strategic partnerships, new funding avenues, or enhanced digital outreach.