Celebrity Partnerships Sunroom's collaboration with renowned names like Lola James Harper opens avenues for leveraging influencer partnerships in the fashion industry to drive sales growth.

Customer Engagement Introducing new designers like Brent Neale showcases Sunroom's commitment to refreshing its merchandise, attracting new customers, and boosting sales through unique product offerings.

E-commerce Technology Utilizing a tech stack consisting of Shopify and Amazon Pay positions Sunroom to enhance online shopping experiences, streamline transactions, and capture a broader market share through seamless digital platforms.

Geographic Expansion Although the Austin store closure presents challenges, Sunroom's existing California presence coupled with potential future expansions can tap into diverse demographics and geographical markets, providing opportunities for increased sales.

Targeted Market Positioning With a focus on promoting independent designers and a distinct brand perspective, Sunroom can strategically market itself as a unique player in the retail fashion space, appealing to customers seeking curated, exclusive offerings and driving sales through brand loyalty.