Insights

Expanding Product Portfolio Sunshades Eyewear manages a diverse portfolio of designer brands such as Karen Walker and Le Specs, indicating opportunities to cross-sell complementary accessories or expand into complementary product lines like eyewear care or fashion accessories to enhance customer loyalty.

International Market Presence With over 40 years of growth into an international player, Sunshades presents opportunities to develop exclusive collaborations, localized marketing campaigns, and distribution channels in new geographic markets to increase sales and brand visibility.

Technological Integration Leveraging their tech stack, including platforms like Squarespace Commerce and Stripe, suggests room for optimizing digital sales channels, implementing personalized marketing solutions, or enhancing online shopping experiences to drive direct-to-consumer revenue.

Brand Differentiation Sunshades' focus on innovative and trendsetting eyewear aligned with ethical standards provides a competitive advantage, opening avenues for targeted B2B partnerships with retailers seeking stylish, safe, and ethically produced eyewear collections.

Market Trends & Growth Operating within a highly competitive retail segment with brands like Warby Parker and Ray-Ban, Sunshades can capitalize on rising demand for bespoke and fashion-forward eyewear through exclusive collections and limited editions to attract niche markets and boost sales.

Sunshades Eyewear Tech Stack

Sunshades Eyewear uses 8 technology products and services including Wootric, MySQL, Squarespace Commerce, and more. Explore Sunshades Eyewear's tech stack below.

  • Wootric
    Customer Feedback Management
  • MySQL
    Database
  • Squarespace Commerce
    E-commerce
  • React
    Javascript Frameworks
  • Stripe
    Payment Processing
  • Google Tag Manager
    Tag Management
  • Microsoft ASP.NET
    Web Frameworks
  • Apache
    Web Servers

Media & News

Sunshades Eyewear's Email Address Formats

Sunshades Eyewear uses at least 1 format(s):
Sunshades Eyewear Email FormatsExamplePercentage
FLast@sunshadeseyewear.com.auJDoe@sunshadeseyewear.com.au
88%
First@sunshadeseyewear.com.auJohn@sunshadeseyewear.com.au
6%
FirstLast@sunshadeseyewear.com.auJohnDoe@sunshadeseyewear.com.au
4%
F.Last@sunshadeseyewear.com.auJ.Doe@sunshadeseyewear.com.au
2%

Frequently Asked Questions

What is Sunshades Eyewear's official website and social media links?

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Sunshades Eyewear's official website is sunshadeseyewear.com.au and has social profiles on LinkedIn.

What is Sunshades Eyewear's NAICS code?

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Sunshades Eyewear's NAICS code is 448 - Clothing and Clothing Accessories Stores.

How many employees does Sunshades Eyewear have currently?

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As of December 2025, Sunshades Eyewear has approximately 74 employees across 4 continents, including OceaniaNorth AmericaEurope. Key team members include Chief Operations Officer: A. G.President: L. P.Creative Director: H. T.. Explore Sunshades Eyewear's employee directory with LeadIQ.

What industry does Sunshades Eyewear belong to?

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Sunshades Eyewear operates in the Retail Apparel and Fashion industry.

What technology does Sunshades Eyewear use?

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Sunshades Eyewear's tech stack includes WootricMySQLSquarespace CommerceReactStripeGoogle Tag ManagerMicrosoft ASP.NETApache.

What is Sunshades Eyewear's email format?

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Sunshades Eyewear's email format typically follows the pattern of FLast@sunshadeseyewear.com.au. Find more Sunshades Eyewear email formats with LeadIQ.

When was Sunshades Eyewear founded?

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Sunshades Eyewear was founded in 1969.

Sunshades Eyewear

Retail Apparel and FashionNew South Wales, Australia51-200 Employees

Over the past 40 years Sunshades has proudly evolved from a small domestic business into an international powerhouse.

We are an Australian company that designs, manufactures, markets and distributes some of the world’s most compelling eyewear brands. The combination of hard work, innovation and a fearless approach to design has solidified us as a market leader on fashion’s international stage.

A boutique portfolio of brands including Karen Walker, Preen, House of Holland and Le Specs showcases our expertise in dissecting the core features of various designers and interpreting their vision through conceptual and inspired eyewear collections.

Our strength lies in the obsession we have for all facets of the business. From the innate ability to interpret a brand’s DNA, to pushing boundaries with the industry’s most stylish eyewear that comply with all safety and ethical standards, to partnering with world-renowned retailers. Sunshades is a true pioneer in the highly competitive eyewear market.

Section iconCompany Overview

NAICS Code
448 - Clothing and Clothing Accessories Stores
Founded
1969
Employees
51-200

Section iconMedia & News

Section iconFunding & Financials

  • $10M$25M

    Sunshades Eyewear's revenue is estimated to be in the range of $10M$25M

Section iconFunding & Financials

  • $10M$25M

    Sunshades Eyewear's revenue is estimated to be in the range of $10M$25M

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