Recent Acquisition Sunwest Communications recently acquired Spaeth Communications, indicating expansion in the strategic communications and training space, which presents an opportunity to offer complementary branding, digital, or crisis management services to their growing client portfolio.

Leadership & Talent The addition of industry expert Merrie Spaeth as founder and head of communications training highlights a focus on leadership development and spokesperson training, opening avenues to provide tailored media training, executive coaching, or leadership communication solutions.

Integrated Service Offerings With a diverse service portfolio including public relations, public affairs, crisis management, and digital marketing, there is scope to upsell integrated media and communication tools, analytics, or new digital platforms to enhance their service delivery.

Market & Sector Reach Serving clients across multiple sectors such as energy, healthcare, technology, and nonprofits, Sunwest offers cross-industry opportunities to introduce specialized industry-specific content, technology, and compliance solutions, expanding their competitive edge.

Growth & Innovation The launch of new ventures like LuncefordWEBB Government Relations and strategic hires demonstrates a commitment to expanding influence; sales efforts can focus on providing scalable PR technology, strategic communication tools, or government relations solutions to support their growth initiatives.