Growth through acquisition Sunwest Communications recently expanded through the acquisition of Spaeth Communications and leadership addition from Merrie Spaeth, signaling an active growth strategy and willingness to scale services and training capabilities that can be cross-sold to clients seeking integrated communications and training offerings.

Training and coaching The engagement of Merrie Spaeth as founder to lead Sunwest's communications training portfolio, including spokesperson media training and leadership development, highlights an opportunity to position Sunwest as a premium partner for crisis readiness, executive coaching, and ongoing media readiness programs for client teams.

Diversified practice areas Sunwest operates across PR, public affairs, CSR, crisis management, digital services and creative, plus events and thought leadership. This breadth enables cross-sell to clients needing end-to-end campaigns, sustainability storytelling, investor relations, and digital strategy beyond traditional PR.

Industry breadth With clients spanning consumer products, education, energy, health care, technology and nonprofits, Sunwest can tailor cross-industry case studies and leverage sector expertise to win new accounts in adjacent verticals while expanding existing relationships.

Strategic leadership hires Recent leadership and district-level hires with government relations and public affairs experience suggest an opportunity to offer enhanced advocacy, policy communication, and regulatory risk messaging services to mid-market and larger clients navigating public policy environments.