Acquisition momentum Sunwest Communications expanded through the acquisition of Spaeth Communications in October 2023, signaling a growth trajectory and potential cross-sell opportunities for clients of both firms in PR, training and communications services.

Senior leadership Merrie Spaeth joining as founder and leading Sunwest's training portfolio indicates a strengthened offering in spokesperson media training, leadership development and crisis preparedness, presenting a chance to pitch expanded training engagements to mid-to-large clients.

Diverse practice With core areas in PR, public affairs, CSR, crisis management, digital and creative services plus event planning and thought leadership, Sunwest can be positioned to upsell integrated campaigns combining PR, digital, and training for complex, multi-channel programs.

Mid-market scale Revenue range and employee count place Sunwest in the mid-market segment; target next-gen tech, energy, healthcare and education brands seeking high-touch, strategic communications and government relations capabilities.

Strategic growth Recent launches such as LuncefordWEBB Government Relations and ongoing expansion indicate a proactive strategy to broaden influence in policy affairs and public sector work, offering potential deals with clients needing regulatory and governmental communications support.