Growth Opportunities The Power Group has expanded from a one-woman operation in 1999 to a mid-sized agency (51-200 employees) with a diversified service offering beyond traditional PR. This growth trajectory suggests potential cross-sell opportunities to current clients in adjacent marketing services and digital Storytelling.

Acquisition Footprint Recent acquisition activity includes Clarke Energy and Curtis Instruments, indicating a strategy of expanding capabilities and industry reach. This creates sales windows for complementary PR, communications, and marketing services to newly integrated entities and their ecosystems.

Industry Synergies Past collaborations with brands like Four Corners Brewing Co. for product launches and influencer events show strength in consumer lifestyle and B2C campaigns. Target similar-mid-market brands seeking integrated PR plus digital/experiential programs to accelerate market entry.

Digital Proficiency Tech stack includes Sprout Social, Google Ads, Canva, WP Engine, and analytics like Piwik PRO Core, signaling readiness for data-driven PR and paid media services. Upsell opportunities exist in analytics-driven storytelling, social listening, and performance marketing packages.

Revenue & Targets With reported revenue in the $50M-$100M range and a mid-sized employee base, there is room to pursue mid-market clients seeking integrated communications, especially those expanding digital and influencer initiatives or undergoing mergers/acquisitions similar to Power Group’s growth path.