Insights

Expanding Product Range BIG W continuously diversifies its product offerings to include categories such as electronics, pet food, and collectibles like Minecraft Cubeez, presenting opportunities to promote newly launched products and exclusive collaborations to customers seeking affordable quality items.

Competitor Engagement With recent competition from revamped stores like The Reject Shop, BIG W has potential to leverage its existing market presence by emphasizing its value proposition, exclusive deals, and wide range of general merchandise to retain and attract price-sensitive shoppers.

Technology Integration The company’s use of advanced tech stacks such as Tableau, SAP, and NoSQL indicates a focus on data-driven decisions and personalized marketing—offering sales opportunities through targeted promotions and digital engagement strategies.

Seasonal Campaigns Big W’s focus on holiday and seasonal campaigns, such as limited-edition Christmas collections and themed advertising, suggests a potential to increase seasonal sales through exclusive product launches, marketing collaborations, and festive promotions tailored to customer preferences.

Sustainability & Community Initiatives like First Nations Christmas decorations and community events like Swap Day highlight opportunities to build brand loyalty by emphasizing social responsibility and engaging customers with meaningful storytelling and culturally relevant collections.

BIG W Tech Stack

BIG W uses 8 technology products and services including Curalate, Tableau, SAP, and more. Explore BIG W's tech stack below.

  • Curalate
    Analytics
  • Tableau
    Business Intelligence
  • SAP
    Customer Relationship Management
  • NoSQL
    Database
  • Adobe Dynamic Media Classic
    Digital Asset Management
  • JavaScript
    Programming Languages
  • ReadSpeaker
    Web Tools And Plugins
  • Facebook
    Widgets

Media & News

BIG W's Email Address Formats

BIG W uses at least 1 format(s):
BIG W Email FormatsExamplePercentage
FLast@bigw.com.auJDoe@bigw.com.au
88%
First.Last@bigw.com.auJohn.Doe@bigw.com.au
8%
First_Last@bigw.com.auJohn_Doe@bigw.com.au
3%
FirstLast@bigw.com.auJohnDoe@bigw.com.au
1%

Frequently Asked Questions

Where is BIG W's headquarters located?

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BIG W's main headquarters is located at 1 Woolworths Way, Bella Vista Sydney, NSW 2153, AU. The company has employees across 6 continents, including OceaniaAsiaNorth America.

What is BIG W's official website and social media links?

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BIG W's official website is bigw.com.au and has social profiles on LinkedIn.

What is BIG W's SIC code NAICS code?

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BIG W's SIC code is 1521 - General Contractors-Single-Family Houses NAICS code is 44-45 - Retail Trade.

How many employees does BIG W have currently?

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As of October 2025, BIG W has approximately 10K employees across 6 continents, including OceaniaAsiaNorth America. Key team members include Chief Executive Officer: M. P.Chief Customer & Revenue Officer Big W: R. G.Chief Operating Officer: K. L.. Explore BIG W's employee directory with LeadIQ.

What industry does BIG W belong to?

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BIG W operates in the Retail industry.

What technology does BIG W use?

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BIG W's tech stack includes CuralateTableauSAPNoSQLAdobe Dynamic Media ClassicJavaScriptReadSpeakerFacebook.

What is BIG W's email format?

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BIG W's email format typically follows the pattern of FLast@bigw.com.au. Find more BIG W email formats with LeadIQ.

When was BIG W founded?

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BIG W was founded in 1964.
BIG W

BIG W

RetailAustralia10001+ Employees

About BIG W

For over 50 years  BIG W has been the trusted backstop of Australian households. We have clothed Australian families, furnished Australian homes and filled Australian toy boxes.  We opened our first store on the outskirts of Newcastle in New South Wales in 1964 and have more than 177 stores operating across Australia today.

BIG W is proud to provide Australian shoppers with a broad range of quality general merchandise products at low prices. From women's, men's and children's clothing and shoes  to homewares, electronics, pet food, cleaning items, party goods, toys and books, BIG W is a popular one-stop-shop for customers seeking great design, brands and value across the country.


What we're like

BIG W's best and most valued asset is its team of 22,000 passionate people in Australia and Asia. We believe the most vital ingredient to driving our business success is our people and we aim to empower every individual to make a positive contribution, extend career skills  and ultimately maximise their potential.

Section iconCompany Overview

Headquarters
1 Woolworths Way, Bella Vista Sydney, NSW 2153, AU
SIC Code
1521 - General Contractors-Single-Family Houses
NAICS Code
44-45 - Retail Trade
Founded
1964
Employees
10001+

Section iconFunding & Financials

  • $1B$10B

    BIG W's revenue is estimated to be in the range of $1B$10B

Section iconFunding & Financials

  • $1B$10B

    BIG W's revenue is estimated to be in the range of $1B$10B

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