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Award-Winning Recognition Superhero has been consistently recognized with prestigious awards in the financial services industry, including Money Magazine's Best of the Best Online Share Broker Award and Canstar's Most Satisfied Customer Award. Leveraging this recognition can be a powerful sales proposition to attract new customers.

Tech-Forward Approach With a diverse tech stack that includes tools like TikTok Pixel, Google Analytics, and React, Superhero demonstrates a commitment to innovation and user experience. Highlighting the advanced technology utilized can be a key selling point for appealing to tech-savvy investors.

Expansion into Advisory Services Superhero's recent launch of an adviser platform showcases a strategic expansion into servicing established dealer groups and advisers. This presents a sales opportunity to target professionals in the financial advisory sector and provide tailored solutions to a new customer segment.

Strategic Hiring for Growth The appointment of key personnel such as Rachel Hopping as Head of Strategy and Chris Whitnall as Head of Marketing demonstrates Superhero's focus on talent acquisition for strategic growth. Leveraging these experienced hires can be a persuasive narrative in sales conversations to showcase the company's expertise and leadership.

Competitive Positioning In an industry with notable competitors like CommSec, eToro, and IG, Superhero's unique value proposition of democratizing investing and a strong focus on customer satisfaction set it apart. Emphasizing these differentiators in sales pitches can help position Superhero as a compelling choice for potential investors seeking a user-friendly and customer-centric platform.

Similar companies to Superhero

Superhero Tech Stack

Superhero uses 8 technology products and services including TikTok Pixel, Google Analytics, Segment, and more. Explore Superhero's tech stack below.

TikTok Pixel
Analytics
Google Analytics
Analytics
Segment
Customer Data Platforms
React
Javascript Frameworks
LiveChat
Live Chat
HTTP/3
Miscellaneous
X-XSS-Protection
Security
Animate.css
UI Frameworks

Media & News

Superhero's Email Address Formats

Superhero uses at least 1 format(s):

Superhero Email Formats	Example	Percentage
FirstL@superhero.com.au	JohnD@superhero.com.au	43%
First@superhero.com.au	John@superhero.com.au	7%
FirstL@superhero.com.au	JohnD@superhero.com.au	43%
First@superhero.com.au	John@superhero.com.au	7%

Frequently Asked Questions

Where is Superhero's headquarters located?

Superhero's main headquarters is located at Sydney, AU. The company has employees across 5 continents, including OceaniaNorth AmericaEurope.

What is Superhero's official website and social media links?

Superhero's official website is superhero.com.au and has social profiles on LinkedIn.

How much revenue does Superhero generate?

As of September 2024, Superhero's annual revenue reached $15M.

What is Superhero's NAICS code?

Superhero's NAICS code is 52 - Finance and Insurance.

How many employees does Superhero have currently?

As of September 2024, Superhero has approximately 83 employees across 5 continents, including OceaniaNorth AmericaEurope. Key team members include Chief Executive Officer: C. F.Chief Executive Officer: J. J.Chief Compliance Officer: N. S.. Explore Superhero's employee directory with LeadIQ.

What industry does Superhero belong to?

Superhero operates in the Financial Services industry.

What technology does Superhero use?

Superhero's tech stack includes TikTok PixelGoogle AnalyticsSegmentReactLiveChatHTTP/3X-XSS-ProtectionAnimate.css.

What is Superhero's email format?

Superhero's email format typically follows the pattern of . Find more Superhero email formats with LeadIQ.

How much funding has Superhero raised to date?

As of September 2024, Superhero has raised $11M in funding. The last funding round occurred on Oct 26, 2021 for $11M.

When was Superhero founded?

Superhero was founded in 2017.

Superhero

Superhero

Financial ServicesSydney, Australia51-200 Employees

Superhero is an award-winning Australian superannuation platform and online broker built for the new generation of investors. Our mission is to make investing affordable, accessible and understandable for everyone.

Recognised as one of LinkedIn Australia’s Top Startups in 2022, Money Magazine’s Best of the Best Online Share Broker Award in 2022, 2023 and 2024, and Canstar’s Online Share Trading - Most Satisfied Customer Award in 2023, we’ve secured over $50m in funding and have more than $1 billion in assets under management.

Today, we’re proudly helping over 285,000 investors and superannuation members reimagine their financial future and feel confident about their wealth-building journey. 
We’re always looking for sharp, collaborative minds to support our mission of democratising investing. If you are keen to join in on the journey - reach out to us at now on careers@superhero.com.au.

Company Overview

Headquarters: Sydney, AU
Website: superhero.com.au
NAICS Code: 52 - Finance and Insurance
Founded: 2017
Employees: 51-200

Media & News

Funding & Financials

$11M
Superhero has raised a total of $11M of funding over 3 rounds. Their latest funding round was raised on Oct 26, 2021 in the amount of $11M.
$10M$50M
Superhero's revenue is in the range of $10M$50M

Funding & Financials

$11M
Superhero has raised a total of $11M of funding over 3 rounds. Their latest funding round was raised on Oct 26, 2021 in the amount of $11M.
$10M$50M
Superhero's revenue is in the range of $10M$50M

Company Leadership

C. F.
Chief Executive Officer
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J. J.
Chief Executive Officer
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N. S.
Chief Compliance Officer
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M. M.
Chief Of Staff
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N. B.
Head Of Market Operations
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Employee Directory

N. B.
Head Of Market Operations
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J. R.
Head Of Data And Analytics
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B. R.
Head Of Engineering
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K. A.
Head Of Customer
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J. H.
Head Of Design And Experience
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