Insights

Market Growth Opportunity As Ireland’s largest indigenous fast-food chain with over 100 locations, Supermac’s has demonstrated significant domestic expansion potential. Targeting additional regional markets or under-served areas could further increase their footprint and revenue streams.

Brand Engagement Potential Recent recognition for social media, storytelling, and app awards highlight Supermac’s strong digital presence and consumer engagement. Developing digital marketing solutions or loyalty programs could enhance customer retention and drive sales growth.

Diversified Offerings Partnering with or expanding into complementary food brands like Papa John’s and Quiznos opens opportunities for cross-promotions or bundled meal deals, appealing to families and group diners seeking variety and value.

Event Sponsorship Synergy Supermac’s active involvement in sports sponsorships and charity events like the GAA and UNICEF indicates brand visibility and community engagement. Leveraging these events for promotional collaborations or branded merchandise could boost local sales.

Digital Innovation Potential Winning awards for app and storytelling suggest a focus on digital storytelling and user experience. Investing in innovative mobile ordering, delivery integrations, or personalized marketing could further enhance sales channels.

Supermac's Tech Stack

Supermac's uses 8 technology products and services including WP Rocket, jQuery, Shanon, and more. Explore Supermac's's tech stack below.

  • WP Rocket
    Caching
  • jQuery
    Javascript Libraries
  • Shanon
    Marketing Automation
  • Yoast SEO
    Search Engines
  • reCAPTCHA
    Security
  • X-Content-Type-Options
    Web & Portal Technology
  • Laravel
    Web Frameworks
  • Contact Form 7
    Web Platform Extensions

Media & News

Supermac's's Email Address Formats

Supermac's uses at least 1 format(s):
Supermac's Email FormatsExamplePercentage
FLast@supermacs.ieJDoe@supermacs.ie
86%
FirstLast@supermacs.ieJohnDoe@supermacs.ie
5%
First@supermacs.ieJohn@supermacs.ie
5%
FMiddleLast@supermacs.ieJMichaelDoe@supermacs.ie
4%

Frequently Asked Questions

Where is Supermac's's headquarters located?

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Supermac's's main headquarters is located at Galway, Connacht Ireland. The company has employees across 6 continents, including EuropeSouth AmericaNorth America.

What is Supermac's's official website and social media links?

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Supermac's's official website is supermacs.ie and has social profiles on LinkedIn.

What is Supermac's's NAICS code?

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Supermac's's NAICS code is 7225 - Restaurants and Other Eating Places.

How many employees does Supermac's have currently?

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As of March 2026, Supermac's has approximately 1K employees across 6 continents, including EuropeSouth AmericaNorth America. Key team members include Chief Operating Officer: S. F.Head Of Human Resources: J. G.Head Of Information Technology: K. D.. Explore Supermac's's employee directory with LeadIQ.

What industry does Supermac's belong to?

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Supermac's operates in the Restaurants industry.

What technology does Supermac's use?

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Supermac's's tech stack includes WP RocketjQueryShanonYoast SEOreCAPTCHAX-Content-Type-OptionsLaravelContact Form 7.

What is Supermac's's email format?

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Supermac's's email format typically follows the pattern of FLast@supermacs.ie. Find more Supermac's email formats with LeadIQ.

When was Supermac's founded?

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Supermac's was founded in 1978.

Supermac's

RestaurantsConnacht, Ireland1001-5000 Employees

The first Supermac’s opened its doors in 1978 in Main Street Ballinasloe, Co. Galway. 
Back then it was just a small take-away. Today, the company has grown to become Ireland’s largest indigenous fast-food chain, encompassing over 100 Supermac’s restaurants nationwide. 

In 2006, Supermac’s introduced the international pizza brand, Papa John’s Pizza to Ireland. Today, Papa John’s Pizza is available in almost 50 outlets nationwide and offers Supermac’s customers greater choice. Quiznos Subs is also available in a selection of their restaurants, again bringing a new taste to the Supermac’s customer.  With the added option of pizza and subs, Supermac’s are uniquely placed to cater to all tastes in a group or family. In addition, Supermac’s customers have the option to include fries with their pizza or sub orders.

Section iconCompany Overview

Headquarters
Galway, Connacht Ireland
NAICS Code
7225 - Restaurants and Other Eating Places
Founded
1978
Employees
1001-5000

Section iconFunding & Financials

  • $1M$10M

    Supermac's's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $1M$10M

    Supermac's's revenue is estimated to be in the range of $1M$10M

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