Insights

Strong Funding Backing With a recent $58 million Series B financing round, SuperOrdinary demonstrates strong investor confidence and substantial financial resources, enabling the company to expand its partnership network and develop innovative offerings in social commerce and beauty sectors.

Rapid Market Penetration SuperOrdinary's strategic partnerships with global brands like The Honest Company and its entry into the Chinese market suggest significant opportunities to collaborate with international beauty and lifestyle brands seeking to expand in Asia.

Acquisition Strategy The company's acquisition of FanFixApp for $65 million indicates a focus on creator economy platforms and digital content, providing avenues to develop influencer and community-driven marketing collaborations.

Sector Focus & Growth Specializing in beauty and wellness brands with a focus on clean and effective skincare, SuperOrdinary is well-positioned to partner with emerging brands and distributors looking to enter high-growth markets in China and beyond.

Tech-Driven Approach Leveraging platforms like Shopify, WordPress, and YouTube, SuperOrdinary emphasizes a technology-first methodology for social commerce growth, offering potential sales opportunities with brands seeking expertise in digital marketing and e-commerce expansion.

SuperOrdinary Tech Stack

SuperOrdinary uses 8 technology products and services including Open Graph, WordPress, Shopify, and more. Explore SuperOrdinary's tech stack below.

  • Open Graph
    Content Management System
  • WordPress
    Content Management System
  • Shopify
    E-commerce
  • jQuery
    Javascript Libraries
  • Google Sheets
    Office Suites
  • Tailwind CSS
    UI Frameworks
  • Material Design Lite
    UI Frameworks
  • YouTube
    Video Players

Media & News

SuperOrdinary's Email Address Formats

SuperOrdinary uses at least 1 format(s):
SuperOrdinary Email FormatsExamplePercentage
FirstLast@superordinary.coJohnDoe@superordinary.co
56%
First.Last@superordinary.coJohn.Doe@superordinary.co
40%
First-Last@superordinary.coJohn-Doe@superordinary.co
3%
First@superordinary.coJohn@superordinary.co
1%

Frequently Asked Questions

Where is SuperOrdinary's headquarters located?

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SuperOrdinary's main headquarters is located at New York, New York United States. The company has employees across 3 continents, including North AmericaAsiaEurope.

What is SuperOrdinary's official website and social media links?

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SuperOrdinary's official website is superordinary.co and has social profiles on LinkedInCrunchbase.

What is SuperOrdinary's NAICS code?

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SuperOrdinary's NAICS code is 5415 - Computer Systems Design and Related Services.

How many employees does SuperOrdinary have currently?

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As of March 2026, SuperOrdinary has approximately 109 employees across 3 continents, including North AmericaAsiaEurope. Key team members include Coo: D. T.Chief Operating Officer: R. G.Chief Brand & Communications Officer: A. F. R.. Explore SuperOrdinary's employee directory with LeadIQ.

What industry does SuperOrdinary belong to?

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SuperOrdinary operates in the Technology, Information and Internet industry.

What technology does SuperOrdinary use?

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SuperOrdinary's tech stack includes Open GraphWordPressShopifyjQueryGoogle SheetsTailwind CSSMaterial Design LiteYouTube.

What is SuperOrdinary's email format?

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SuperOrdinary's email format typically follows the pattern of FirstLast@superordinary.co. Find more SuperOrdinary email formats with LeadIQ.

How much funding has SuperOrdinary raised to date?

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As of March 2026, SuperOrdinary has raised $58M in funding. The last funding round occurred on Oct 05, 2023 for $58M.

When was SuperOrdinary founded?

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SuperOrdinary was founded in 2018.

SuperOrdinary

Technology, Information and InternetNew York, United States51-200 Employees

SUPERORDINARY IS THE PREMIER PARTNER FOR TODAY’S MOST DYNAMIC CONSUMER BRANDS. WE SPECIALIZE IN DRIVING DISCOVERY, EXPANSION, AND ACCELERATED GROWTH IN THE EVER-EVOLVING LANDSCAPE OF SOCIAL COMMERCE.

Section iconCompany Overview

Headquarters
New York, New York United States
NAICS Code
5415 - Computer Systems Design and Related Services
Founded
2018
Employees
51-200

Section iconFunding & Financials

  • $58M

    SuperOrdinary has raised a total of $58M of funding over 4 rounds. Their latest funding round was raised on Oct 05, 2023 in the amount of $58M.

  • $100M$250M

    SuperOrdinary's revenue is estimated to be in the range of $100M$250M

Section iconFunding & Financials

  • $58M

    SuperOrdinary has raised a total of $58M of funding over 4 rounds. Their latest funding round was raised on Oct 05, 2023 in the amount of $58M.

  • $100M$250M

    SuperOrdinary's revenue is estimated to be in the range of $100M$250M

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