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Insights

Premium oral care Supersmile offers a clinically proven, premium whitening and oral care line with Calprox, positioning it as a high-value brand to target upscale dental practices and retailers seeking safe, effective products.

Dentist recommended As the #1 recommended brand by cosmetic dentists, leverage relationships with dental professionals for co-marketing, sponsored content, and exclusive product placements to drive channel partnerships and endorsements.

Growth potential Revenue range of 25 to 50 million and recent product expansion such as Superstrips indicate momentum and a proven demand for innovative formats, suggesting opportunities in DTC scaling and dental office kits.

Digital channels Active tech stack including Shopify, Klaviyo, Mautic, and ad-related tools signals strong e-commerce and CRM capabilities; potential upsell through targeted campaigns, bundles, and dentist-office digital promotions.

Strategic partnerships Recent product launch and family-focused, on-the-go solutions create openings for collaborations with cosmetic dentistry clinics, wellness retailers, orthodontic practices, and spa/retail POS partners.

Similar companies to Supersmile

Supersmile Tech Stack

Supersmile uses 8 technology products and services including Hotjar, Amazon Web Services, Shopify, and more. Explore Supersmile's tech stack below.

Supersmile's Email Address Formats

Supersmile uses at least 4 email formats:
Supersmile Email FormatsExamplePercentage
FL@supersmile.comJD@supersmile.com
68%
Last@supersmile.comDoe@supersmile.com
23%
LF@supersmile.comDJ@supersmile.com
6%
FirstLast@supersmile.comJohnDoe@supersmile.com
3%

Frequently Asked Questions

What is Supersmile's phone number?

Minus sign iconPlus sign icon You can contact Supersmile's main corporate office by phone at
+1-702-645-****
. For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Supersmile's official website and social media links?

Minus sign iconPlus sign iconSupersmile's official website is supersmile.com and has social profiles on LinkedIn.

How much revenue does Supersmile generate?

Minus sign iconPlus sign icon As of October 2026, Supersmile's annual revenue is estimated to be $25M - $50M.

What is Supersmile's SIC code and NAICS code?

Minus sign iconPlus sign iconSupersmile's SIC code is 5087 - Service Establishment Equipment and Supplies and NAICS code is 31-33 - Manufacturing.

How many employees does Supersmile have currently?

Minus sign iconPlus sign iconAs of October 2026, Supersmile has approximately 26 employees across 5 continents, including North America, Asia and Europe. Key team members include Marketing Director: D. H., Director Of Operations: V. S. and Social Media Specialist + Public Relations Manager: R. G. Explore Supersmile's employee directory with LeadIQ.

What industry does Supersmile belong to?

Minus sign iconPlus sign iconSupersmile operates in the Manufacturing industry.

What technology does Supersmile use?

Minus sign iconPlus sign iconSupersmile's tech stack includes Hotjar, Amazon Web Services, Shopify, Google Workspace, Klaviyo, Mautic, Apple Pay and Google Pay.

What is Supersmile's email format?

Minus sign iconPlus sign iconSupersmile's email format typically follows the pattern of FL@supersmile.com. Find more Supersmile email formats with LeadIQ.

When was Supersmile founded?

Minus sign iconPlus sign iconSupersmile was founded in 1987.
Supersmile logo

Supersmile

ManufacturingNew York, United States11-50 Employees

Supersmile is a New York-based manufacturer of oral care products offering a clinically proven range for whitening, cavity prevention, and breath freshness, aimed at healthier teeth and gums. The line includes toothpastes, oral rinses, and patented tools for both at-home and on-the-go use by families. Its whitening relies on a proprietary ingredient called Calprox to safely whiten natural teeth and dental restorations.

Supersmile was founded by Dr. Irwin Smigel, known as the Father of Aesthetic Dentistry, and operates from New York, New York. The description notes that cosmetic dentists frequently recommend the brand, reflecting its market positioning in premium oral care. In November 2022, the company introduced Superstrips, dissolving whitening strips powered by Calprox, marketed to whiten teeth by up to eight shades in a week.

Section iconCompany Overview

Phone number
+1-702-645-****
Website
supersmile.com
SIC Code
5087 - Service Establishment Equipment and Supplies
NAICS Code
31-33 - Manufacturing
Founded
1987
Employees
11-50

Section iconMedia & News

Section iconFunding & Financials

  • $25M - $50M

    Supersmile's revenue is estimated to be in the range of $25M - $50M

Company Leadership

  • Marketing Director at Supersmile
    D. H.
    Marketing Director
    Mobile Phone
  • Director Of Operations at Supersmile
    V. S.
    Director Of Operations
    Mobile Phone
  • Social Media Specialist + Public Relations Manager at Supersmile
    R. G.
    Social Media Specialist + Public Relations Manager
    Mobile Phone
  • General Manager at Supersmile
    M. R.
    General Manager
    Mobile Phone
  • Dental Assistant at Supersmile
    A. T.
    Dental Assistant
    Mobile Phone

Employee Directory

  • Accounting Department Controller at Supersmile
    E. A.
    Accounting Department Controller
    Mobile Phone
  • Marketing & Sales Coordina at Supersmile
    G. G.
    Marketing & Sales Coordina
    Mobile Phone
  • Receptionist at Supersmile
    J. R.
    Receptionist
    Mobile Phone
  • Digital Designer at Supersmile
    L. K.
    Digital Designer
    Mobile Phone

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