Insights

Niche Market Focus Supply targets consumers seeking high-quality, durable everyday essentials that challenge the status quo of planned obsolescence, presenting an opportunity to position premium, long-lasting products to conscious buyers.

Lean and In-House Design With in-house design and lean operations, Supply offers agility and craftsmanship, which can be leveraged to provide customized or limited-edition product lines for customers willing to pay a premium for exclusivity.

Technology Utilization Utilizing advanced analytics and tracking tools such as Google Analytics and Snowplow suggests a data-driven approach, providing opportunities to upsell or cross-sell based on detailed consumer behavior insights.

Emerging Market Presence Despite its early revenue stage, Supply’s niche positioning aligns well with similar brands targeting eco-conscious and quality-focused consumers, indicating potential for rapid growth with strategic marketing and expansion efforts.

Funding and Growth Potential With recent funding of $300K and a clear vision to disrupt traditional retail standards, there are significant opportunities for sales development efforts aimed at venture investments and partnerships to accelerate product reach and market share.

Supply (supply.co) Tech Stack

Supply (supply.co) uses 8 technology products and services including Snowplow, Font Awesome, Zepto, and more. Explore Supply (supply.co)'s tech stack below.

  • Snowplow
    Analytics
  • Font Awesome
    Font Scripts
  • Zepto
    Javascript Libraries
  • Underscore.js
    Javascript Libraries
  • Hammer.js
    Javascript Libraries
  • reCAPTCHA
    Security
  • Google Analytics
    Web Analytics
  • Adobe Fonts
    Web Fonts

Media & News

Supply (supply.co)'s Email Address Formats

Supply (supply.co) uses at least 1 format(s):
Supply (supply.co) Email FormatsExamplePercentage
First@getsupply.comJohn@getsupply.com
42%
First_Last@getsupply.comJohn_Doe@getsupply.com
8%
First@getsupply.comJohn@getsupply.com
42%
First_Last@getsupply.comJohn_Doe@getsupply.com
8%

Frequently Asked Questions

Where is Supply (supply.co)'s headquarters located?

Minus sign iconPlus sign icon
Supply (supply.co)'s main headquarters is located at West Magnolia Avenue Fort Worth, Texas United States. The company has employees across 2 continents, including AsiaNorth America.

What is Supply (supply.co)'s official website and social media links?

Minus sign iconPlus sign icon
Supply (supply.co)'s official website is getsupply.com and has social profiles on LinkedInCrunchbase.

What is Supply (supply.co)'s NAICS code?

Minus sign iconPlus sign icon
Supply (supply.co)'s NAICS code is 44-45 - Retail Trade.

How many employees does Supply (supply.co) have currently?

Minus sign iconPlus sign icon
As of February 2026, Supply (supply.co) has approximately 2 employees across 2 continents, including AsiaNorth America. Key team members include Brand Manager: T. C.. Explore Supply (supply.co)'s employee directory with LeadIQ.

What industry does Supply (supply.co) belong to?

Minus sign iconPlus sign icon
Supply (supply.co) operates in the Retail industry.

What technology does Supply (supply.co) use?

Minus sign iconPlus sign icon
Supply (supply.co)'s tech stack includes SnowplowFont AwesomeZeptoUnderscore.jsHammer.jsreCAPTCHAGoogle AnalyticsAdobe Fonts.

What is Supply (supply.co)'s email format?

Minus sign iconPlus sign icon
Supply (supply.co)'s email format typically follows the pattern of First@getsupply.com. Find more Supply (supply.co) email formats with LeadIQ.

How much funding has Supply (supply.co) raised to date?

Minus sign iconPlus sign icon
As of February 2026, Supply (supply.co) has raised $300K in funding. The last funding round occurred on Nov 09, 2019 for $300K.

When was Supply (supply.co) founded?

Minus sign iconPlus sign icon
Supply (supply.co) was founded in 2015.

Supply (supply.co)

RetailTexas, United States2-10 Employees

We founded Supply with an adventurous spirit and unconventional ideal: to offer impeccably designed everyday essentials that work harder and last longer than anyone asks them to.

Every idea starts with a problem. Ours was simple: none of the objects that we depended on for our everyday lives actually lived up to the promises made about them. Instead, they continually frustrated and disappointed, leaving us to wonder where the better options were.

It turns out there is a simple explanation. Corporations today intentionally create products to under perform, using design concepts like planned obsolescence. This approach is intended to take money from your pockets and line theirs – all while delivering a mediocre customer experience, at best.

We started Supply to create an alternative. 

By operating lean, designing in-house, and crafting objects using the world’s finest materials, we’re able to deliver world class products that stand up to scrutiny - and pass the test of time.

We believe that the objects in our lives are either tools to get us where we want to be - or obstacles that stand in the way. That’s why our iconic everyday essentials perform flawlessly when you expect them to and look great when you don’t need them to. There’s a big world out there to explore – and we don’t have any time to waste getting there.

Section iconCompany Overview

Headquarters
West Magnolia Avenue Fort Worth, Texas United States
NAICS Code
44-45 - Retail Trade
Founded
2015
Employees
2-10

Section iconMedia & News

Section iconFunding & Financials

  • $300K

    Supply (supply.co) has raised a total of $300K of funding over 1 rounds. Their latest funding round was raised on Nov 09, 2019 in the amount of $300K.

  • $1M

    Supply (supply.co)'s revenue is estimated to be in the range of $1M

Section iconFunding & Financials

  • $300K

    Supply (supply.co) has raised a total of $300K of funding over 1 rounds. Their latest funding round was raised on Nov 09, 2019 in the amount of $300K.

  • $1M

    Supply (supply.co)'s revenue is estimated to be in the range of $1M

Ready to create more pipeline?

Get a demo and discover why thousands of SDR and Sales teams trust
LeadIQ to help them build pipeline confidently.

© LeadIQ, Inc. All rights reserved.