Cost Reduction Opportunity to engage with Support Revolution's target of saving customers up to 90% on Oracle and SAP support and maintenance costs, highlighting a compelling ROI angle for IT leadership and procurement teams.

No Forced Upgrades Position as a cost and risk-averse alternative to standard vendor support by emphasizing no forced upgrades and no desupport dates, appealing to customers seeking stability and predictable budgeting.

Patching Strategy Leverage partnerships like Trend Micro for virtual patching and in-house patches to offer continuous security and compliance without requiring customers to switch software versions, addressing security-conscious buyers.

Expand Tech Footprint Recent VMware support expansion opens cross-sell and up-sell potential to VMware customers and users, suggesting opportunities to cross into virtualization and cloud ecosystems.

SMB to Mid-Market Growth With a mid-sized headcount and revenue positioning, target mid-market Oracle and SAP users looking for cost-effective, flexible support, and leverage Google Ads, LinkedIn Recruiter, and Azure as channels to reach IT decision-makers.