Diabetic footwear program SureFit pioneered a turnkey diabetic footwear program since 1999, integrating shoe fitting, Medicare billing, and orthopedic product access. Sales opportunity: position as a comprehensive service package for podiatrists to streamline patient care and reimbursement.

Podiatrist network As part of Hanger Orthopedic Group, SureFit leverages an established podiatrist network and full line of orthopedic products. Sales angle: cross-sell complementary devices and upgrade bundles to clinics already using SureFit or Hanger products.

Mid-market footprint Headcount under 50 and revenue in the low millions indicate a nimble, mid-market player open to scalable partnerships. Sales focus: pilot programs, tiered pricing, and co-marketing with rapid deployment capabilities.

Technology stack Utilizes iCIMS, SharePoint, OneTrust, Figma, Magento, OpenAI, Azure, and New Relic. Opportunity for selling advanced digital solutions, analytics, patient engagement platforms, and secure workflow integrations tailored to clinical operations.

Growth potential Position in diabetic care with a national impact on clinical outcomes aligns with heightened reimbursement focus and payer interest. Sales angle: demonstrate value through improved outcomes, cost savings, and scalable models that appeal to clinic administrators and payers.