Retail media growth Surfside serves the Retail Majority by unifying fragmented retailers into an enterprise-grade performance channel, creating significant upsell opportunities with advertisers seeking measurable in-store and online sales impact.

Real time attribution Leverage Surfside's real-time ecommerce measurement to demonstrate immediate ROMI to cannabis brands, dispensaries, and delivery services, enabling faster sales cycles and proof of value for media campaigns.

First party data Offer customers a differentiated value proposition by highlighting Surfside’s ability to aggregate first-party data across touchpoints, enabling precise targeting and verifiable sales attribution to advertisers.

Platform expansion Position Surfside as a gateway for retailers to monetize transactions through new revenue streams and intelligence derived from existing in-store and online transactions, appealing to brands seeking cross-channel activation.

Cannabis market niche Target cannabis brands and related operators given Surfside’s seed funding and initial focus, presenting an opportunity to accelerate growth with focused advertising solutions and measurement for this highly regulated sector.