Energy efficiency opportunity Leverage Surna Cultivation Technologies' expertise in energy and water-efficient environmental control systems to target large-scale indoor cannabis facilities seeking to optimize cooling, humidity, and climate control for reduced operating costs and regulatory compliance.

Regulatory compliance focus Position offerings as solutions designed to meet evolving state, provincial, and local regulatory requirements, emphasizing quality air sanitation, precise process controls, and documentation to support licensing and audits in regulated cannabis markets.

Industy partnerships Capitalize on past collaborations with Evoqua Water Technologies and other partners to propose joint-enabled water treatment and HVAC solutions, expanding value through integrated systems for cultivation facilities.

Growth market adjacency Target expansion-minded operators in newly legal or expanding cannabis markets, offering facility design optimization content and proven best-practice insights to accelerate facility build-outs and yield improvements.

SMB to mid-market focus Highlight scalable, application-specific climate control solutions suitable for smaller-scale growers as well as mid-market facilities, addressing a growing segment within the controlled environment agriculture sector.