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Luxury Makeup Brand Surratt Beauty, a luxury makeup brand based in New York, focuses on delivering sophisticated and high-quality makeup products aimed at beauty enthusiasts and professionals. Targeting a niche market segment that values craftsmanship and innovation, Surratt Beauty could explore collaborations with high-end beauty salons and luxury department stores to expand its reach and attract affluent clientele.

Personalized Product Experience With a focus on product personalization and innovative beauty solutions, Surratt Beauty can leverage its technology stack to offer augmented reality tools for customers to virtually try on makeup products and customize their purchases. By enhancing the online shopping experience with advanced technologies, Surratt Beauty can drive customer engagement and increase sales conversion rates.

Competitive Positioning Though smaller in size compared to industry giants like MAC Cosmetics, Surratt Beauty's emphasis on quality, customization, and artistry sets it apart in the market. By highlighting its unique selling points and collaborating with influencers or makeup artists for endorsements, Surratt Beauty can differentiate itself and attract discerning customers seeking exclusive and premium beauty products.

Market Expansion Opportunities Given its revenue range and boutique approach, Surratt Beauty has potential for international expansion into upscale markets in Europe and Asia where luxury beauty brands are highly valued. Partnering with local distributors or participating in prestigious beauty expos could help Surratt Beauty establish a presence in lucrative overseas markets and drive global sales growth.

Brand Partnerships and Co-Branding To broaden its customer base and tap into new sales channels, Surratt Beauty could explore strategic partnerships with fashion designers, upscale hotels, or exclusive spas to create limited-edition makeup collections or offer branded beauty services. Collaborative ventures can enhance brand visibility, attract new audiences, and generate additional revenue streams for Surratt Beauty.

Similar companies to Surratt Beauty

Surratt Beauty Tech Stack

Surratt Beauty uses 8 technology products and services including Amplitude, Unpkg, jsDelivr, and more. Explore Surratt Beauty's tech stack below.

  • Amplitude
    Analytics
  • Unpkg
    Content Delivery Network
  • jsDelivr
    Content Delivery Network
  • Lytics
    Customer Data Platforms
  • Cart Functionality
    E-commerce
  • Google Font API
    Font Scripts
  • Emotion
    Javascript Frameworks
  • Cloudflare Bot Management
    Security

Media & News

Surratt Beauty's Email Address Formats

Surratt Beauty uses at least 1 format(s):
Surratt Beauty Email FormatsExamplePercentage
First@surrattbeauty.comJohn@surrattbeauty.com
45%
Last@surrattbeauty.comDoe@surrattbeauty.com
5%
First@surrattbeauty.comJohn@surrattbeauty.com
45%
Last@surrattbeauty.comDoe@surrattbeauty.com
5%

Frequently Asked Questions

Where is Surratt Beauty's headquarters located?

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Surratt Beauty's main headquarters is located at New York, NY 10016 US. The company has employees across 2 continents, including North AmericaEurope.

What is Surratt Beauty's official website and social media links?

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Surratt Beauty's official website is surrattbeauty.com and has social profiles on LinkedIn.

How much revenue does Surratt Beauty generate?

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As of October 2024, Surratt Beauty's annual revenue reached $1.8M.

What is Surratt Beauty's NAICS code?

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Surratt Beauty's NAICS code is 32562 - Toilet Preparation Manufacturing.

How many employees does Surratt Beauty have currently?

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As of October 2024, Surratt Beauty has approximately 26 employees across 2 continents, including North AmericaEurope. Key team members include Vice President Sales: C. F.Vice President, Finance & Operations: W. A.Director, Marketing Operations And Product Development: M. H.. Explore Surratt Beauty's employee directory with LeadIQ.

What industry does Surratt Beauty belong to?

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Surratt Beauty operates in the Personal Care Product Manufacturing industry.

What technology does Surratt Beauty use?

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Surratt Beauty's tech stack includes AmplitudeUnpkgjsDelivrLyticsCart FunctionalityGoogle Font APIEmotionCloudflare Bot Management.

What is Surratt Beauty's email format?

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Surratt Beauty's email format typically follows the pattern of . Find more Surratt Beauty email formats with LeadIQ.
Surratt Beauty

Surratt Beauty

Personal Care Product ManufacturingNew York, United States11-50 Employees

Surratt was born in Japan, inspired by the design aesthetic and master craftsmanship of the culture—brought to life through New York sensibility.

Surratt creates sophisticated, superior quality makeup and tools that deliver uncomplicated, pro-level results. From the beauty obsessed to the pro and non-pro alike, Surratt puts artistry at everyone’s fingertips.

Fueled by an eye toward ingenious innovation and exquisite beauty, Surratt draws on texture, technique, and technology for next-level product personalization.

Surratt delivers an elevated experience through customizable products, superior formulations, and unrivaled functionality.

Section iconCompany Overview

Headquarters
New York, NY 10016 US
NAICS Code
32562 - Toilet Preparation Manufacturing
Employees
11-50

Section iconMedia & News

Section iconFunding & Financials

  • $10M

    Surratt Beauty's revenue is in the range of $10M

Section iconFunding & Financials

  • $10M

    Surratt Beauty's revenue is in the range of $10M

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