Premium Product Appeal Surratt specializes in sophisticated, high-quality makeup and tools that appeal to both professional artists and beauty enthusiasts seeking luxe, customizable solutions, presenting opportunities to target premium consumers and niche markets.

Innovation Focus With an emphasis on texture, technique, and technology for product personalization, Surratt is positioned to attract customers looking for innovative, versatile beauty products, creating potential for sales of customized and tech-enabled makeup items.

Brand Positioning Born in Japan and inspired by Asian design mastery, Surratt’s unique aesthetic can be leveraged to reach consumers interested in culturally inspired, artistically crafted beauty products, expanding market penetration.

Growth Potential Operating with a smaller team but competing in a segment alongside large brands, Surratt presents opportunities to collaborate with distributors or retailers seeking differentiated, high-end beauty solutions to diversify their offerings.

Digital Engagement Utilizing a tech-savvy digital platform and presence, Surratt allows sales teams to reach beauty professionals and end consumers through targeted online marketing, influencer collaborations, and digital product launches to boost visibility and sales.