Market Niche SurveyConnect specializes in 360 assessment and survey solutions for Human Resources, Talent Management, and Organization Development sectors, offering customized support from design to analysis, making it an attractive partner for HR departments seeking comprehensive survey services.

Growth Potential With an estimated revenue between $10 million and $25 million and a small team of 2-10 employees, SurveyConnect is positioned as a nimble organization that could benefit from scaling its sales efforts to grow its customer base within the HR and OD markets.

Technology Integration The company's use of widely adopted tools like Google Workspace, Microsoft ASP.NET, and various website enhancement platforms suggests opportunities to expand its digital marketing and technical offerings to attract larger enterprise clients.

Competitive Landscape SurveyConnect operates in a competitive space with established players like SurveyMonkey, Qualtrics, and QuestionPro, indicating a need to highlight unique value propositions such as personalized services and full-cycle support to differentiate itself and capture more market share.

Sales Expansion Potential sales opportunities exist in targeting mid-sized to large organizations that require tailored survey solutions and data analysis support, leveraging its expertise and flexible service models to penetrate segments currently served by larger competitors.