HighValueClients Target clients include luxury residential and commercial developers, restaurants, corporate offices, and senior care facilities across regional, national, and global markets to expand project opportunities and increase larger, higher-margin engagements.

GlobalReach Leverage the firm’s international client base and East Coast reputation to pursue cross regional projects, partnerships with architects and builders, and opportunities in comparable premium markets.

CustomCapabil Promote the ability to design one-of-a-kind pieces and act as a purchasing agent for large projects, positioning Susan Strauss Design as a turnkey partner for developers seeking streamlined procurement and bespoke interiors.

TechEnable Utilize tech stack including AutoCAD, Webflow, Canva, AWS, WooCommerce, and email services to support scalable design workflows, virtual presentations, e-commerce for select products, and robust client communications.

RevenueLevers With revenue in the mid-range of the firm's peer group, pursue upsell of full-service interior design packages, expitely targeted proposals for large-scale commercial and hospitality projects, and referral-focused marketing to convert high-net-worth inquiries into repeat business.