Insights

Legacy Brand Loyalty Swanson Tool Co has a long-standing reputation for precision and quality in carpentry tools, especially its flagship Speed Square, which remains a trusted name among contractors and DIY enthusiasts worldwide. This brand loyalty offers opportunities to upsell complementary products and expand into new tool categories under the trusted Swanson name.

Product Innovation Recent upgrades such as finer gradations, improved readability, matte finish, and the exclusive Diamond™ cutout demonstrate ongoing product innovation aimed at enhancing user experience. Capitalizing on this innovation can help attract professional tradespeople seeking reliable, high-precision tools and enable the development of new, feature-driven product lines.

Market Presence Expansion With a revenue range of up to 10 million dollars and a niche but loyal customer base, there is potential to expand distribution channels both domestically and internationally. Partnering with larger retailers or e-commerce platforms could increase brand visibility and sales volume.

Targeted Customer Segments Swanson's core audience includes contractors and do-it-yourself enthusiasts, indicating a sizable market of professional and hobbyist users. Tailored marketing strategies and promotional offers could deepen engagement and generate repeat purchases within these valuable segments.

Technology Integration Utilization of digital tools like JSON-LD, SendGrid, and social sharing indicates a readiness for online marketing and direct outreach efforts. Leveraging these digital channels for targeted campaigns and product education can accelerate sales growth and customer conversion.

Swanson Tool Co, Inc. Tech Stack

Swanson Tool Co, Inc. uses 8 technology products and services including oEmbed, SendGrid, JSON-LD, and more. Explore Swanson Tool Co, Inc.'s tech stack below.

  • oEmbed
    Dev Tools
  • SendGrid
    Email Delivery
  • JSON-LD
    Javascript Frameworks
  • jQuery
    Javascript Libraries
  • Lightbox
    Javascript Libraries
  • Apache
    Web Servers
  • prettyPhoto
    Web Tools And Plugins
  • ShareThis
    Widgets

Media & News

Swanson Tool Co, Inc.'s Email Address Formats

Swanson Tool Co, Inc. uses at least 1 format(s):
Swanson Tool Co, Inc. Email FormatsExamplePercentage
First.L@swansontoolco.comJohn.D@swansontoolco.com
66%
First.Last@swansontoolco.comJohn.Doe@swansontoolco.com
17%
First@swansontoolco.comJohn@swansontoolco.com
14%
FLast@swansontoolco.comJDoe@swansontoolco.com
3%

Frequently Asked Questions

What is Swanson Tool Co, Inc.'s phone number?

Minus sign iconPlus sign icon
You can contact Swanson Tool Co, Inc.'s main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Swanson Tool Co, Inc.'s official website and social media links?

Minus sign iconPlus sign icon
Swanson Tool Co, Inc.'s official website is swansontoolco.com and has social profiles on LinkedIn.

How much revenue does Swanson Tool Co, Inc. generate?

Minus sign iconPlus sign icon
As of December 2025, Swanson Tool Co, Inc.'s annual revenue is estimated to be $4.7M.

What is Swanson Tool Co, Inc.'s SIC code NAICS code?

Minus sign iconPlus sign icon
Swanson Tool Co, Inc.'s SIC code is 3423 - Hand and Edge Tools, Except Machine Tools and Handsaws NAICS code is 4233 - Lumber and Other Construction Materials Merchant Wholesalers.

How many employees does Swanson Tool Co, Inc. have currently?

Minus sign iconPlus sign icon
As of December 2025, Swanson Tool Co, Inc. has approximately 51 employees across 1 continents, including North America. Key team members include Chief Executive Officer: D. A.Vice President Marketing: D. H.Director Of Sales: D. F.. Explore Swanson Tool Co, Inc.'s employee directory with LeadIQ.

What industry does Swanson Tool Co, Inc. belong to?

Minus sign iconPlus sign icon
Swanson Tool Co, Inc. operates in the Wholesale Building Materials industry.

What technology does Swanson Tool Co, Inc. use?

Minus sign iconPlus sign icon
Swanson Tool Co, Inc.'s tech stack includes oEmbedSendGridJSON-LDjQueryLightboxApacheprettyPhotoShareThis.

What is Swanson Tool Co, Inc.'s email format?

Minus sign iconPlus sign icon
Swanson Tool Co, Inc.'s email format typically follows the pattern of First.L@swansontoolco.com. Find more Swanson Tool Co, Inc. email formats with LeadIQ.

Swanson Tool Co, Inc.

Wholesale Building MaterialsIllinois, United States51-200 Employees

The Swanson® Speed® Square and the One-Number Method™ of determining the angular pitch of a roof were first developed in 1925 by a carpenter named Albert J. Swanson. As his fellow tradesmen began to appreciate the ingenuity of his idea, they wanted their own Speed® Squares. Swanson began to hand-make the squares to fill requests for the tool. Demand for the work-saving tool continued to grow, and in 1930 the Swanson® Speed® Square was first sold in interstate commerce. By 1945, Swanson started Swanson® Tool Company, Inc., to manufacture and sell the Swanson® Speed® Square through recognized channels of distribution. His son, Ronald C. Swanson, assumed control of the company in 1971 and added other quality tools to the line. 

Today Swanson® Tool Company continues to proudly manufacture and distribute the Swanson® Speed® Square and other fine carpentry tools from its headquarters in Frankfort, Illinois. Under the direction of the Allemand Family, who purchased the company in 1989, the Swanson® product line has been upgraded and expanded to meet the changing needs of loyal customers, contractors and do-it-yourself enthusiasts. 

Quality You Ask for by Name™
A hammer, a screwdriver, a saw... how many tools are requested by name? The Swanson® Speed® Square is one of the few tools whose name is known by contractors and do-it-yourself enthusiasts worldwide. We believe the exacting quality and accuracy of our products have kept the Swanson name on the minds of customers for more than 75 years. 

Some of the recent upgrades included in the Speed® Square are finer gradations for better accuracy, black-filled gradations for easier reading, matte finish to prevent glare and most recently the Diamond™ cut out. This feature makes layout work and seat cuts on common rafters easy and is one of the exclusive trademarks of the Swanson® Tool Company.

Section iconCompany Overview

Phone number
SIC Code
3423 - Hand and Edge Tools, Except Machine Tools and Handsaws
NAICS Code
4233 - Lumber and Other Construction Materials Merchant Wholesalers
Employees
51-200

Section iconMedia & News

Section iconFunding & Financials

  • $1M$10M

    Swanson Tool Co, Inc.'s revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $1M$10M

    Swanson Tool Co, Inc.'s revenue is estimated to be in the range of $1M$10M

Ready to create more pipeline?

Get a demo and discover why thousands of SDR and Sales teams trust
LeadIQ to help them build pipeline confidently.

© LeadIQ, Inc. All rights reserved.