Insights

Diverse Brand Portfolio Swansway Motor Group operates 30 dealerships representing nine prominent brands including Audi, Honda, Jaguar, Land Rover, Peugeot, SEAT, BYD, Volkswagen, and Volkswagen Commercial Vehicles, providing multiple cross-selling and upselling opportunities across premium and mainstream markets.

Recent Industry Recognition Winning the Dealer Group of the Year award at the Fleet Procure Awards highlights Swansway's strong industry reputation and could facilitate partnerships and collaborative ventures within the fleet and corporate client segments.

Expanding Electric Offerings Partnering with brands like Omoda and Jaecoo, and interest in models such as Omoda 5 and E5, indicate a growing focus on electric and hybrid vehicles, opening avenues for targeted campaigns emphasizing eco-friendly and innovative mobility solutions.

Community and Safety Engagement Collaborations with organizations like TyreSafe and local sports initiatives such as CUPRA Crewe's padel tennis partnership suggest opportunities to develop community-focused marketing and safety awareness campaigns that enhance brand loyalty and local presence.

Financial Growth Potential With revenue between 10 and 25 million dollars and a broad dealer network, Swansway presents potential for upscaling sales efforts in both vehicle finance and aftermarket services by leveraging their recent awards, brand diversity, and increasing market interest in electric vehicles.

Swansway Group Tech Stack

Swansway Group uses 8 technology products and services including Cloudflare, Evie, Web Vitals, and more. Explore Swansway Group's tech stack below.

  • Cloudflare
    Content Management System
  • Evie
    Human Resources
  • Web Vitals
    Javascript Libraries
  • basket.js
    Javascript Libraries
  • Moment.js
    Javascript Libraries
  • X-XSS-Protection
    Security
  • reCAPTCHA
    Security
  • Twitter
    Widgets

Media & News

Swansway Group's Email Address Formats

Swansway Group uses at least 1 format(s):
Swansway Group Email FormatsExamplePercentage
First.Last@swanswaygarages.comJohn.Doe@swanswaygarages.com
60%
F.Last@swanswaygarages.comJ.Doe@swanswaygarages.com
39%
First.Middle@swanswaygarages.comJohn.Michael@swanswaygarages.com
1%

Frequently Asked Questions

Where is Swansway Group's headquarters located?

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Swansway Group's main headquarters is located at Crewe, England United Kingdom. The company has employees across 2 continents, including EuropeAsia.

What is Swansway Group's phone number?

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You can contact Swansway Group's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Swansway Group's official website and social media links?

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Swansway Group's official website is swanswaygarages.com and has social profiles on LinkedIn.

What is Swansway Group's NAICS code?

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Swansway Group's NAICS code is 3361 - Motor Vehicle Manufacturing.

How many employees does Swansway Group have currently?

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As of March 2026, Swansway Group has approximately 350 employees across 2 continents, including EuropeAsia. Key team members include Head Of Business: S. B.Head Of Business: J. M.Head Of Business Volkswagen Van Centre Lancashire: G. H.. Explore Swansway Group's employee directory with LeadIQ.

What industry does Swansway Group belong to?

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Swansway Group operates in the Motor Vehicle Manufacturing industry.

What technology does Swansway Group use?

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Swansway Group's tech stack includes CloudflareEvieWeb Vitalsbasket.jsMoment.jsX-XSS-ProtectionreCAPTCHATwitter.

What is Swansway Group's email format?

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Swansway Group's email format typically follows the pattern of First.Last@swanswaygarages.com. Find more Swansway Group email formats with LeadIQ.

When was Swansway Group founded?

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Swansway Group was founded in 2003.

Swansway Group

Motor Vehicle ManufacturingEngland, United Kingdom201-500 Employees

Swansway Motor Group is a family owned and run business, our roots in the motor trade stretch back to 1967 when Michael Smyth was one of the first Toyota franchisees in the UK. That business grew to become the RRG Group, which Michael sold in 2000; Swansway was born in 2003, and has gone from strength to strength under the guidance of Michael and his sons David, Peter and John.

We currently operate 30 dealerships, representing 9 different brands; Audi, Honda, Jaguar, Land Rover, Peugeot, SEAT, BYD, Volkswagen and Volkswagen Commercial Vehicles. In addition we also run a state-of-the-art Bodyshop in Crewe, Cheshire as well as our 5 Motor Match sites. 

As an employer we always look for a great, positive, enthusiastic, attitude, over experience or qualifications. To learn more about our search and to apply for any of our vacancies, just visit the careers section of our website www.swanswaygarages.com/careers/

Section iconCompany Overview

Headquarters
Crewe, England United Kingdom
Phone number
NAICS Code
3361 - Motor Vehicle Manufacturing
Founded
2003
Employees
201-500

Section iconFunding & Financials

  • $10M$25M

    Swansway Group's revenue is estimated to be in the range of $10M$25M

Section iconFunding & Financials

  • $10M$25M

    Swansway Group's revenue is estimated to be in the range of $10M$25M

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