Insights

Diverse Brand Portfolio Swansway Motor Group operates 30 dealerships across nine prominent automotive brands, including Audi, Honda, Jaguar, Land Rover, Peugeot, SEAT, BYD, Volkswagen, and Volkswagen Commercial Vehicles, providing numerous cross-selling opportunities and potential upsell channels.

Growth Through Partnerships Recent collaborations with entities such as CUPRA Crewe, TyreSafe, and local community organizations demonstrate the company's focus on strategic partnerships, creating avenues for regional marketing campaigns and bulk service contracts.

Strong Community Engagement Active involvement in local events and partnerships with charities like Forever Manchester and Staffordshire Community Foundation position Swansway as a community-oriented brand, ideal for targeted local marketing and customer loyalty initiatives.

Digital and Technological Savvy Utilizing advanced tools such as TrackJS, Crazy Egg, and New Relic indicates a commitment to digital innovation, opening opportunities for selling online remarketing solutions and digital marketing services.

Financial Stability and Market Presence With revenues between 10 and 25 million dollars and a sizable employee base, Swansway offers a stable platform for expanding aftersales services, vehicle financing, and fleet management sales, especially within the family-owned and community-focused sector.

Swansway Motor Group Tech Stack

Swansway Motor Group uses 8 technology products and services including TrackJS, TikTok Pixel, Crazy Egg, and more. Explore Swansway Motor Group's tech stack below.

  • TrackJS
    Analytics
  • TikTok Pixel
    Analytics
  • Crazy Egg
    Analytics
  • CookieScript
    Cookie Compliance
  • Dell
    IT Infrastructure
  • Moment.js
    Javascript Libraries
  • Microsoft
    Miscellaneous
  • New Relic
    Real User Monitoring

Media & News

Swansway Motor Group's Email Address Formats

Swansway Motor Group uses at least 1 format(s):
Swansway Motor Group Email FormatsExamplePercentage
First.Last@swanswaygarages.comJohn.Doe@swanswaygarages.com
57%
F.Last@swanswaygarages.comJ.Doe@swanswaygarages.com
42%
FirLast@swanswaygarages.comJohDoe@swanswaygarages.com
1%

Frequently Asked Questions

Where is Swansway Motor Group's headquarters located?

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Swansway Motor Group's main headquarters is located at Swansway Motor Group Head Office, Gateway Crewe, Cheshire CW1 6YY, GB. The company has employees across 2 continents, including EuropeAsia.

What is Swansway Motor Group's phone number?

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You can contact Swansway Motor Group's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Swansway Motor Group's official website and social media links?

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Swansway Motor Group's official website is swanswaygarages.com and has social profiles on LinkedIn.

What is Swansway Motor Group's NAICS code?

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Swansway Motor Group's NAICS code is 3361 - Motor Vehicle Manufacturing.

How many employees does Swansway Motor Group have currently?

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As of October 2025, Swansway Motor Group has approximately 1K employees across 2 continents, including EuropeAsia. Key team members include Head Of Business: S. B.Head Of Business: J. M.Head Of Business Volkswagen Van Centre Lancashire: G. H.. Explore Swansway Motor Group's employee directory with LeadIQ.

What industry does Swansway Motor Group belong to?

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Swansway Motor Group operates in the Motor Vehicle Manufacturing industry.

What technology does Swansway Motor Group use?

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Swansway Motor Group's tech stack includes TrackJSTikTok PixelCrazy EggCookieScriptDellMoment.jsMicrosoftNew Relic.

What is Swansway Motor Group's email format?

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Swansway Motor Group's email format typically follows the pattern of First.Last@swanswaygarages.com. Find more Swansway Motor Group email formats with LeadIQ.

When was Swansway Motor Group founded?

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Swansway Motor Group was founded in 2003.

Swansway Motor Group

Motor Vehicle ManufacturingUnited Kingdom1001-5000 Employees

Swansway Motor Group is a family owned and run business, our roots in the motor trade stretch back to 1967 when Michael Smyth was one of the first Toyota franchisees in the UK. That business grew to become the RRG Group, which Michael sold in 2000; Swansway was born in 2003, and has gone from strength to strength under the guidance of Michael and his sons David, Peter and John.

We currently operate 30 dealerships, representing 9 different brands; Audi, Honda, Jaguar, Land Rover, Peugeot, SEAT, BYD, Volkswagen and Volkswagen Commercial Vehicles. In addition we also run a state-of-the-art Bodyshop in Crewe, Cheshire as well as our 5 Motor Match sites. 

As an employer we always look for a great, positive, enthusiastic, attitude, over experience or qualifications. To learn more about our search and to apply for any of our vacancies, just visit the careers section of our website www.swanswaygarages.com/careers/

Section iconCompany Overview

Headquarters
Swansway Motor Group Head Office, Gateway Crewe, Cheshire CW1 6YY, GB
Phone number
NAICS Code
3361 - Motor Vehicle Manufacturing
Founded
2003
Employees
1001-5000

Section iconFunding & Financials

  • $10M$25M

    Swansway Motor Group's revenue is estimated to be in the range of $10M$25M

Section iconFunding & Financials

  • $10M$25M

    Swansway Motor Group's revenue is estimated to be in the range of $10M$25M

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