Sway NY
PhotographyNew York, United States2-10 Employees
Sway NY is a photography-focused visual content studio based in New York City. The company develops photography, video, and illustration for use across print, digital, and social media, aiming to define a brand’s visual identity through tailored creative that aligns with each client’s audience and project scale. Founded by Nicole Hyatt and Rebecca Karamehmedovic, the studio leverages editors’ experience across celebrity, fashion, food, sports, travel, and documentary genres to translate storytelling expertise into branded content produced worldwide. Its work targets brands seeking refined, engaging visuals that convey a distinct visual DNA while maintaining attention to detail in projects of various sizes. The firm operates from its New York location with a focus on delivering editorial-quality content to a global client base.