Premium French Offerings Highlight opportunities to upsell high-end wedding cakes, dessert tables, and custom French pastries to Annapolis area couples and local event planners, emphasizing craft, fresh ingredients, and bespoke dessert displays.

Boutique Experience Leverage the independent, small-team profile to target boutique hotels, wedding venues, and catering firms seeking artisanal dessert partners for intimate celebrations and high-touch service.

Culinary Credentials Position Chef Kristen Rowell’s CIA Greystone background as a credibility driver for collaborations with culinary schools, pastry competitions, or premium hospitality brands seeking renowned pastry expertise.

Digital Channel Expansion Capitalize on current tech stack including Wix and Google Ads to optimize paid campaigns, local search visibility, and online ordering for wedding and party dessert orders, plus potential collaborations with event planners.

Growth Readiness With revenue in the mid-range and a scalable product line, pursue partnerships with mid-sized bakeries or regional distributors for co-branded products, seasonal boxes, or wholesale dessert offerings to expand market reach.