Product Diversification Consider expanding the product offerings to include more variations of pound cakes, coffee cakes, black & white cookies, cupcakes and muffins to cater to the diverse needs of different businesses in the food industry.
Tech Integration Leverage the current tech stack including jsDelivr, Google Hosted Libraries, Cart Functionality, and others to enhance online ordering systems, improve website performance, and provide a seamless customer experience for potential B2B clients.
Market Positioning Focus on positioning Sweet Sam's Baking Company as a premium and reliable supplier of 'homemade' baked goods, emphasizing quality and taste to differentiate from competitors and attract businesses looking for superior products.
Strategic Partnerships Explore collaborations with businesses such as neighborhood cafes, national food services, and other potential partners to increase brand visibility, reach a wider audience, and tap into new market segments for increased sales opportunities.
Corporate Gifting Develop a corporate gifting program that offers customized gifting options using Sweet Sam's products, targeting businesses for holiday gifting, employee appreciation, client gifts, and other occasions to drive bulk sales and foster long-term B2B relationships.