Expansion & Infrastructure Swisscom Enterprise Customers is actively expanding its data center footprint within Switzerland and Western Europe, including recent acquisitions like the Bonvillars facility. This presents opportunities to offer colocation, infrastructure management, and managed hosting services to local and regional enterprises seeking scalable, secure data solutions.

AI and Digital Innovation With recent launches of GenAI Studio and the AI Work Hub, Swisscom is emphasizing AI development and deployment. Sales efforts can target enterprises interested in adopting AI-driven applications, automation, and digital transformation, offering tailored AI solutions and consulting services.

Cybersecurity & Networking Swisscom’s partnership with Alcatel-Lucent to deliver combined networking and cybersecurity solutions highlights a focus on security services. Business development can leverage this by introducing comprehensive cybersecurity offerings, network modernization, and SD-WAN solutions to customers seeking secure, high-performance connectivity.

Sustainable & Impactful Solutions The integration with Deedster to foster sustainable actions indicates Swisscom’s commitment to environmental responsibility. Opportunities exist to promote green IT, sustainability consulting, and eco-friendly digital solutions to clients aiming to enhance their corporate social responsibility profiles.

Family & Consumer Services The launch of the Kids subscription program demonstrates a focus on family-oriented customer segments. Sales initiatives can explore upselling enterprise solutions related to family and consumer engagement, such as IoT, digital parental controls, or family plans for corporate clients with personal brand strategies.