Credit Union Focus Target credit unions seeking transformation through KeyStone and cloud-based optimization. SwitchThink specializes in conversion, development, cloud hosting, and operational best practices for credit unions, presenting opportunities to upsell online account opening solutions and rapid deployment of strategic initiatives.

Digital Onboarding Leverage the May 2025 launch of online account opening to propose complementary digital onboarding, member acquisition, and loan growth programs. Position SwitchThink as a partner to accelerate digital member journeys and improve conversion rates.

Cloud and DR Offer managed and infrastructure cloud solutions alongside disaster recovery as a service to credit union clients seeking resilience, scalability, and uptime. Emphasize rapid recovery and cost-efficient cloud hosting to align with regulatory and member service goals.

Rapid Growth Readiness With a revenue range of 100M-250M and a growing client base, target mid-market credit unions looking to scale operations, migrate to cloud, and implement best practices. Propose case-based ROI and performance improvement initiatives.

Talent and Partnerships Leverage SwitchThink’s position as a specialist provider in a niche market and potential recruitment pipelines to expand services. Highlight partnerships like Corelation and opportunities to expand professional services, consulting, and development capabilities for keyStone implementations.