Insights

Expansion Opportunities Swizzels is expanding with new production sites and a dedicated Squashies factory in Middlewich, UK, creating potential for large scale supply, co-pack opportunities, and regional distribution deals to support expanded product lines.

Retail Impulse Recent launches including Atomix price-marked packs and bold impulse-focused lines like Triple Dip Sour and Squashies indicate strong impulse purchase potential in convenience stores, supermarkets, and discounters; there are opportunities for exclusive SKUs and promotional partnerships.

Gift and Occasion New Valentine gift boxes and premium Love Hearts offerings position Swizzels for gift occasions; sales opportunities exist in seasonal packaging, gift drives, and cross-sell with confectionery gifting assortments.

Strategic Partnerships Sodexo securing a three-year contract for on-site food services suggests growth in B2B channel opportunities, including factory cafeteria partnerships, branded vending, and collaborative promotions with corporate clients.

Nostalgia Advantage Longstanding brands and recent nostalgically themed launches (Squashies, Love Hearts) create a rich story for regional and national campaigns; opportunities exist to leverage heritage branding in heritage retailers, online bundles, and limited-edition launches with retailers seeking nostalgic appeal.

Similar companies to Swizzels

Swizzels Tech Stack

Swizzels uses 8 technology products and services including Taboola, Moat, C3.js, and more. Explore Swizzels's tech stack below.

Taboola
Advertising
Moat
Analytics
C3.js
Charting
JSON-LD
Javascript Frameworks
Amazon ALB
Load Balancers
X-Content-Type-Options
Web & Portal Technology
HTTP/3
Web & Portal Technology
Google Search Console
Web Analytics

Media & News

Swizzels's Email Address Formats

Swizzels uses at least 2 format(s):

Swizzels Email Formats	Example	Percentage
FLast@swizzels-matlow.com	JDoe@swizzels-matlow.com	84%
First@swizzels-matlow.com	John@swizzels-matlow.com	10%
First.Last@swizzels-matlow.com	John.Doe@swizzels-matlow.com	4%
FirstLast@swizzels-matlow.com	JohnDoe@swizzels-matlow.com	2%

Frequently Asked Questions

Where is Swizzels's headquarters located?

Swizzels's main headquarters is located at New Mills, England sk22 3ha United Kingdom. The company has employees across 3 continents, including EuropeAsiaAfrica.

What is Swizzels's phone number?

You can contact Swizzels's main corporate office by phone at

+44-1663-74****

. For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Swizzels's official website and social media links?

Swizzels's official website is swizzels.com and has social profiles on LinkedIn.

What is Swizzels's NAICS code?

Swizzels's NAICS code is 311 - Food Manufacturing.

How many employees does Swizzels have currently?

As of June 2026, Swizzels has approximately 163 employees across 3 continents, including EuropeAsiaAfrica. Key team members include Head Of Marketing: S. H.Head Of Customer Supply: L. W.Head Of I.T. (systems And Services): A. U.. Explore Swizzels's employee directory with LeadIQ.

What industry does Swizzels belong to?

Swizzels operates in the Food and Beverage Manufacturing industry.

What technology does Swizzels use?

Swizzels's tech stack includes TaboolaMoatC3.jsJSON-LDAmazon ALBX-Content-Type-OptionsHTTP/3Google Search Console.

What is Swizzels's email format?

Swizzels's email format typically follows the pattern of FLast@swizzels-matlow.com. Find more Swizzels email formats with LeadIQ.

When was Swizzels founded?

Swizzels was founded in 1928.

Swizzels

Q: What is Swizzels's official website and social media links?

Swizzels's official website is swizzels.com. Swizzels has social profiles on LinkedIn.

Q: How many employees does Swizzels have currently?

Swizzels has approximately 163 employees.

Q: What technology does Swizzels use?

Swizzels's tech stack includes Autoptimize, WordPress, X-Content-Type-Options, jQuery Migrate, Google Analytics Enhanced eCommerce.

Q: What is Swizzels's NAICS code?

Swizzels's NAICS code is 311 (Food Manufacturing).

Food and Beverage ManufacturingEngland, United Kingdom51-200 Employees

Swizzels Matlow is a UK-based confectionery manufacturer with roots dating to 1928, headquartered in New Mills, Derbyshire. It is the largest independent sweet producer in the UK and remains a family-owned business with the third generation actively involved in management. The company’s portfolio includes enduring brands such as Love Hearts, Drumstick lollies, and Refreshers Chew Bars, along with newer lines like Squashies and Choos. To support production, Swizzels operates across multiple factory sites. 

Its products are distributed through retailers and independent outlets, with formats and campaigns designed to support impulse purchases. In 2026 the company expanded its manufacturing footprint with a dedicated Squashies factory in Middlewich, Cheshire.