Global scale leverage Leverage Subway Surfers global scale to secure brand sponsorships, cross-promotional campaigns, and licensing deals across Subway Surfers City and related titles, enabling partner brands to access a vast audience.

Live ops expansion Propose a performance marketing and live ops suite to support Showdown and future game modes, including attribution, event orchestration, A/B testing, anti-cheat and security, and retention analytics.

Analytics and security Offer advanced analytics and attribution services to optimize user acquisition and retention across current and upcoming titles, with cloud scale on Azure and backend telemetry enhancements.

CSR and partnerships Position opportunities for cause marketing and CSR aligned campaigns by integrating sponsored in-game events with environmental initiatives, boosting engagement and brand image.

Platform and licensing Explore licensing, cross franchise monetization, and distribution partnerships to extend Subway Surfers IP into merchandise, co branded campaigns, and broader digital platforms.