What is Sydney Tools's NAICS code?

Sydney Tools's NAICS code is 44-45 (Retail Trade).

Insights

Strategic Partnerships Sydney Tools recently announced a retail partnership with STIHL Australia, signaling potential for co-branded promotions, exclusive product launches, and collaboration on education or government procurement channels.

Brand Portfolio With over 200 brands including Makita, Milwaukee, Dewalt, Festool and Paslode, there are ample cross-sell opportunities for complementary accessories, consumables, and service plans across trade segments.

Public Sector Reach Customer base includes local government, schools, police, and the Australian Army, suggesting sales opportunities in bulk, fleet, and maintenance contracts, as well as training and tool maintenance support services.

Growth Potential Revenue range indicates a sizable mid-market retailer with room to scale; targeted outbound campaigns to tradies, government purchasers, and institutional buyers could expand enterprise deals and recurring revenue.

Competitor Positioning ACCC notes position relative to Total Tools and multi-category hardware players; there is a clear market niche for specialized tool retailers, presenting opportunities to differentiate with value-added services, loyalty programs, and after-sales support.

Similar companies to Sydney Tools

ACE Hardware
5.6K$1B - $10B
Total Tools
972$100M - $250M
STRATCO
30$1M - $10M
Total Tools and Hardware Group
212$10M - $25M
Clark Rubber
237$25M - $50M
Home Hardware
350$25M - $50M

Sydney Tools Tech Stack

Sydney Tools uses 8 technology products and services including iCIMS, Drupal, Mailgun, and more. Explore Sydney Tools's tech stack below.

iCIMS
Applicant Tracking Systems
Drupal
Content Management System
Mailgun
Email
Google Cloud
Infrastructure As A Service
Mautic
Marketing Automation
PayPal
Payment Processing
Stripe
Payment Processing
Piwik PRO Core
Web Analytics

Media & News

Sydney Tools's Email Address Formats

Sydney Tools uses at least 4 email formats:

Sydney Tools Email Formats	Example	Percentage
First@sydneytools.com.au	John@sydneytools.com.au	61%
FirstL@sydneytools.com.au	JohnD@sydneytools.com.au	34%
First.Last@sydneytools.com.au	John.Doe@sydneytools.com.au	3%
FirstLast@sydneytools.com.au	JohnDoe@sydneytools.com.au	2%

Frequently Asked Questions

What is Sydney Tools's phone number?

You can contact Sydney Tools's main corporate office by phone at

+61-2-9569-****

. For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Sydney Tools's official website and social media links?

Sydney Tools's official website is sydneytools.com.au and has social profiles on LinkedIn.

How much revenue does Sydney Tools generate?

As of August 2026, Sydney Tools's annual revenue is estimated to be $50M - $100M.

What is Sydney Tools's SIC code and NAICS code?

Sydney Tools's SIC code is 5961 - Catalog and Mail-Order Houses and NAICS code is 44-45 - Retail Trade.

How many employees does Sydney Tools have currently?

As of August 2026, Sydney Tools has approximately 526 employees across 4 continents, including Oceania, Asia and Europe. Key team members include Chief Financial Officer: R. S., Head Of Human Resources: D. L. and Head Of Merchandising: A. N. Explore Sydney Tools's employee directory with LeadIQ.

What industry does Sydney Tools belong to?

Sydney Tools operates in the Retail industry.

What technology does Sydney Tools use?

Sydney Tools's tech stack includes iCIMS, Drupal, Mailgun, Google Cloud, Mautic, PayPal, Stripe and Piwik PRO Core.

What is Sydney Tools's email format?

Sydney Tools's email format typically follows the pattern of First@sydneytools.com.au. Find more Sydney Tools email formats with LeadIQ.

When was Sydney Tools founded?

Sydney Tools was founded in 2001.

Sydney Tools

Q: What is Sydney Tools's official website and social media links?

Sydney Tools's official website is sydneytools.com.au. Sydney Tools has social profiles on LinkedIn.

Q: How many employees does Sydney Tools have currently?

Sydney Tools has approximately 526 employees.

Q: What technology does Sydney Tools use?

Sydney Tools's tech stack includes jQuery, Piwik PRO Core, Microsoft, Google Analytics, JSON-LD.

RetailNew South Wales, Australia501-1000 Employees

Sydney Tools is a Sydney-based retailer and wholesaler focused on industrial tools. It sources products from more than 200 brands to serve both professional tradespeople and public-sector buyers. Its customer base spans Australian tradies, local government agencies, schools, police departments, the Australian Army, and the general public. 

Positioned in the retail and wholesale tools market as a multi-brand supplier, the company offers a broad range of tools. It is based in Sydney, New South Wales, and sustains a substantial workforce. In November 2025, STIHL Pty Ltd formed a partnership with Sydney Tools Pty Ltd to expand access to STIHL products.