Growth traction Strong revenue rebound and profitability in 2025 with SEK 477m revenue and positive net profit, indicating a growing, monetizable customer base and potential for upsell into larger marketing automation deployments.

iGaming expansion Recent partnerships and integrations with Promofy to add no-code gamification within iGaming CRM journeys suggest cross-sell opportunities into iGaming operators seeking engaging, automated player experiences.

Global footprint Established presence across multiple Europe and North America offices (Stockholm, Copenhagen, Montréal, Hong Kong, Toronto, Malta) enables regional account opportunities and localized support for multinational marketing teams.

Platform modernization Recent product enhancements such as redesigned App Push editor indicate a focus on user-friendly, rapid campaign creation, presenting upsell potential to clients needing faster time-to-value and stronger push notification capabilities.

Leadership visibility Highlighting leadership and customer success leadership in industry media signals credibility and potential for executive outreach to enterprise marketing heads seeking trusted martech partners with long-standing experience.