Expanding Team Recent hires of key roles such as Category Manager and New Business Account Executive indicate active growth and increased sales focus, presenting opportunities for strategic partnership and targeted outreach to leverage their expanding customer base.

Product Portfolio Growth The launch of Origin Storage and the introduction of SYNAXON Shop demonstrate an expanding product and service offering, opening avenues to cross-sell and upsell to existing partners and attract new clients seeking comprehensive IT solutions.

Strategic Partnerships Partnerships with providers like Teemex and Smithie UK enhance Synaxon's distribution capabilities, creating potential for co-marketing initiatives and joint sales opportunities with complementary technology providers.

Market Presence Active news and updates suggest a focus on visibility and thought leadership within the IT distribution sector, which can be leveraged for outreach campaigns and positioning Synaxon as a strategic partner for MSPs and resellers.

Financial Range With revenue estimated between 1 million and 10 million dollars and a focused market segment, there is potential to grow sales through targeted engagement with mid-sized IT resellers and leveraging their operational efficiencies.