Retail Footprint Synchro operates 40 retail stores in Ireland, providing eir services to both residential and business customers. Sales opportunities exist in upselling bundled fixed-line, mobile, broadband, and TV services at local outlets and through in-store consultations.

Strategic Partnership As a channel partner to eir, Synchro can leverage joint marketing, co-branded campaigns, and cross-sell opportunities with eir products. Focus on targeting nearby businesses and households migrating to superfast fibre to maximize bundled offerings.

Growing Fibre Push The business strategy centers on deepening fibre and broadband adoption to meet eir’s fibre expansion goals. This creates sales potential for high-speed connectivity packages, business-grade internet, and installation services in local markets.

Digital Tools Tech stack includes Google Cloud, MySQL, and SEO/Maps tooling, suggesting opportunities to optimize local marketing, CRM, and lead capture for store visits. Propose targeted digital campaigns and enhanced in-store digital experiences to drive conversions.

Customer Reach With 2 million customers and 250 retail consultants, there is potential to scale serviced sales through loyalty programs, referral incentives, and bundled promotions for both residential and SME segments, expanding wallet share per household or business.