Strategic Partnerships Opportunity to leverage existing and past partnerships (Humana, Anthem) to upsell voluntary benefits and integrated HR services to mid-market clients seeking bundled offerings.

Vertical Expansion Target states and regions where partnerships were announced or where sales leadership has recently expanded, focusing on Kentucky and Missouri markets to accelerate new client acquisition.

Benefits Outsourcing Position SynchronyHR as a one-stop shop for benefits management, compliance, risk, and workers’ compensation to small and mid-sized businesses looking to outsource HR operations.

Tech Enablement Highlight usage of familiar tech stack (HubSpot, Google Cloud, DocuSign) to appeal to prospects seeking scalable, cloud-based HR solutions with streamlined onboarding and digital workflows.

Financial Scale With revenue in the 50–100 million range and a 51–200 employee base, target growing SMBs aiming to scale HR services without investing in large in-house HR teams.