Aesthetic focus Target opportunities in aesthetic device sales and related consumables, leveraging Synergy Medical Sales Inc’s established positioning as a global leader in aesthetics to cross-sell equipment, upgrades, and support contracts.

Executive leadership Leverage the CFO appointment to engage in strategic discussions about pricing, financing options, and scalable purchasing programs with clinics seeking cost efficiency and capital-friendly procurement.

SMB footprint With a lean team (2-10 employees) and Raleigh-based operations, approach small to mid-size medical practices with tailored, high-touch sales motions and bundled packages that simplify procurement.

Digital channel usage Capitalize on existing digital marketing stack (Google Ads, Analytics, Open Graph) to retarget and nurture leads, offering demonstrations, trials, or pilot programs for new devices.

Growth optics Highlight potential expansion into broader medical practice devices, maintenance services, and training, aligning with their growth trajectory and potential partnerships with large distributors.