Market Focus Target Detroit Metro Area and U.S. utility sectors with a strong emphasis on electric utility sales, process controls, and nuclear procurement to align outreach with Synergy Systems core competencies.

Product Leadership Leverage distribution of Ranger power quality analyzers and broad catalog across AMI, metering, substation, surge protection, temperature, calibration, and data logging to position as a one-stop solutions partner for utilities and industrial clients.

Growth Signals Capitalize on a proven small-to-mid enterprise footprint (11-50 employees) with revenue in the 1M to 10M range to pursue strategic partnerships, channel programs, and targeted RFP opportunities that welcome specialized manufacturers’ reps.

Tech & Enablement Promote Synergy’s tech stack capabilities (cloud tools, data logging, meters, and test equipment) to offer integrated project support, remote monitoring, and scalable procurement workflows for utility and process control projects.

Competitive Positioning Differentiate from larger competitors by emphasizing agility, specialized nuclear procurement and U.S. nationwide service, coupled with a demonstrated focus on power quality and protection equipment to win niche bids and maintenance contracts.